Savvy "Secret Santa" Shoppers Find Cool Holiday Gifts at Cracker Barrel Old Country Stores

Fun-to-Give and Fun-to-Receive Items Highlight Stores' Great Gifts for Under $20 Collection


LEBANON, TN--(Marketwire - Nov 9, 2011) - For many shoppers, deciding on holiday gifts for family and friends often means going over budget. Finding those under $20 gifts for office parties, "Secret Santa" and assorted neighborhood "gift exchange" invitations adds to the stress. To help shoppers show up at the party with a gift that will stand out in the crowd -- in a good way -- Cracker Barrel Old Country Store® locations in area have gathered Great Gifts under $20 for holiday giving and getting.

"It's a challenge to find a gift under $20 that has a 'wow factor,'" said Deborah Evans, Vice President and General Merchandise Manager for Cracker Barrel. "But it's worth it and oh so much more fun to bring a gift that reflects well on the giver's thoughtfulness and imagination."

Here is a sample of some under $20 gift suggestions from Cracker Barrel Old Country Store that will make any shopper feel good, even if Santa happens to let the secret slip about "who brought that cool gift."

  • "Slap" watches -- the latest European fashion trend -- let the wearer combine the watch face with different bands to suit their outfit or their mood. Sure to be a hot item in a round-robin get-and-grab gift exchange.
  • Word games are the new addiction for anyone who still wants to be able to remember where they put their keys 10 years from now. Choose from word searches, crossword puzzles or numbers puzzles -- these activity books help keep brain function sharp.
  • This gift shows co-workers and friends that you really are listening when they share stories about themselves or their families. A hooded sweatshirt embroidered with their school's emblem and name makes a perfect gift for a proud alumnus or alumna or even a relative of a current collegiate scholar. The selection of schools varies by store.

"You can't control the cool factor in the gifts you receive, but you can feel proud and confident about the gifts you give," said Evans. "The gift selection at Cracker Barrel Old Country Store can help shoppers find just the right one for any occasion without breaking their budgets. Our stores offer the best of today's and yesteryear's toys; stationary; seasonal and everyday décor; candles and room fragrance items; children's clothing, hats and mittens; women's fashion accessories and more -- always with an old-fashioned eye on value."

For more information about the Great Gifts collection at Cracker Barrel Old Country Store, please visit http://www.crackerbarrel.com.

About Cracker Barrel
Cracker Barrel Old Country Store provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage... all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) was established in 1969 in Lebanon, Tenn. and operates 608 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

Contact Information:

Media Contact:
Jeanne Ludington
(615) 443-9115
jeanne.ludington@crackerbarrel.com