Adams Golf
OTC Bulletin Board : ADGO

Adams Golf

September 13, 2005 09:12 ET

Say Hello to the Future -- and the Future is Wow!; Adams Golf Introduces New Idea a2 & a2 OS Hybrid Irons

PLANO, Texas--(CCNMatthews - Sep 13, 2005) -

Adams Golf (OTCBB:ADGO), the industry leader in hybrid-iron technology, has taken its idea of a perfectly-matched set of hybrids and irons to the next level with five new distinctive sets of Idea Hybrid Irons.

The new Idea a2 and a2 OS hybrid irons are a seamless progression of hybrids and irons integrated into one amazing set of irons. They replace conventional irons with a blended set of easy to hit hybrids and irons. This takes the guesswork out of putting hybrids in your bag by replacing hard to hit long & mid irons with easy to hit hybrids.

Chip Brewer, CEO, states, "We believe hybrid sets are the future because they deliver easier-to-hit long irons for all golfers and easier-to-hit mid irons for the majority of golfers."

Tour professionals have had hybrids integrated into their sets for years because tour reps have calibrated loft, lie and launch conditions on hybrids to fit perfectly with their iron sets. In fact, 60% of the Champions Tour is playing a hybrid and almost 50% of the PGA and Nationwide pros are using them. The world's best golfers have discovered the easy to hit advantages of hybrid iron technology and so should you.

Idea a2: Game Improvement for the Aspirational Player

-- The Idea a2 hybrid iron set features two tour based hybrids perfectly integrated into one set of high performance irons.

-- Low and deep center of gravity flows evenly and consistently through the set. This delivers high launch, increased distance and consistent gapping.

-- Higher MOI provides more forgiveness.

Set make-up:

-- 3 & 4 Hybrid iWood®. Tour design and shape. Preferred by tour professionals, these hybrids are played on all three tours -- PGA, Nationwide & Champions. Low center of gravity, higher MOI and less spin than conventional hybrids, the a2 hybrid iWoods deliver ideal launch conditions and playability for mid to high swing speeds and the aspirational golfer.

-- 5 - 7 irons. A hollow back design, which moves the weight low and back for the easiest-to-hit and longest mid-irons ever. These hollow back irons transition the launch conditions between the hybrids and the short irons for consistent & even gapping.

-- 8 - PW. Cavity-back design and shaping designed to maximize forgiveness yet still appeal to the better player.

-- Aldila NV 85 gram Hybrid shafts in the hybrids.

-- Aldila NV 85 gram graphite or True Temper Players Lite 105 gram steel in 5-PW.

Idea a2 OS: Maximum Game Improvement

-- The Idea a2 OS set features four progressively shaped hybrids integrated to fit perfectly into a set of irons. Designed to be the easiest to hit irons in golf.

-- The center of gravity is 11% lower and 2.5 times deeper when compared to conventional irons. This allows the CG to flow evenly and consistently through the set and delivers high launch, increased distance & precise gapping.

-- 30% higher MOI provides more forgiveness than conventional irons.

-- Wide sole design offers a friendly, easy to hit set of irons from all lies and playing conditions.

Men's set make-up:

-- 3 & 4 Hybrid iWoods® replace traditional hard-to-hit long irons. Two wood-like hybrids deliver high MOI for incredible forgiveness. Generous offset and extreme low & back CG make them easy to get in the air and turn over. Designed to be the easiest to hit hybrids in golf.

-- 5 & 6 Hybrids. Two iron-like hybrids move the weight low and back and increase MOI for the easiest-to-hit and longest mid-irons ever. They transition the launch conditions between the wood-like hybrids and the short irons for consistent gapping while providing the distance and forgiveness of hybrid technology.

-- 7 & 8 irons. A hollow back design which precisely positions the CG to fit with the set and moves the weight low and back for forgiveness and playability.

-- 9 & PW. The large sweetspot makes these clubs some of the easiest-to-hit short irons offered and allows for shots with pinpoint accuracy.

-- Graffalloy Pro Launch 75 gram hybrid shafts.

-- Graffalloy Pro Launch 75 gram graphite shafts or proprietary True Temper 90 gram Performance Lite steel shafts.

Slower Swing Speed set make-up:

All the same benefits of the men's Idea a2 OS set, but designed with the slower swing speed player in mind. Lighter weight shafts and a set configuration that makes sense for the golfer who has trouble getting the ball in the air.

-- Four progressively shaped hybrids: 4 & 5 Hybrid iWoods and 6 & 7 Hybrids.

-- 8 hollow-back iron for a low and back CG that transitions the set from hybrids to the short irons.

-- 9 - SW offer a large sweetspot for accurate, easy to hit shots.

-- Aldila NVS 65 gram LITE graphite hybrid shafts.

-- Aldila NVS 65 gram LITE graphite or 90 gram True Temper LITE steel shafts.

-- WINN mid size grip.

Women's Idea a2 OS

With a unique combination of power and hitting ease, the new Women's IDEA a2 OS set is for women who are serious about improving their game.

-- Designed for women who are looking for the easiest to hit set of irons in golf.

-- Four progressively shaped hybrids integrated to fit perfectly into a set of irons.

8-piece Women's set make-up:

-- 4 & 5 Hybrid iWoods® replace traditional hard-to-hit long irons. Two wood-like hybrids deliver high MOI for incredible forgiveness. Generous offset and extreme low & back CG make them easy to get in the air and turn over. Designed to be the easiest to hit hybrids in golf.

-- 6 & 7 Hybrids. Two iron-like hybrids move the weight low and back and increase MOI for the easiest-to-hit and longest mid-irons ever. They transition the launch conditions between the wood-like hybrids and the short irons for consistent gapping while having the benefits of hybrid technology.

-- 8 iron. A hollow back design which precisely positions the center of gravity to fit with the set and moves the weight low and back for forgiveness and playability.

-- 9 - SW. The large sweetspot makes these clubs the easiest-to-hit short irons offered and allows you to hit your shots with pinpoint accuracy.

-- Lightweight 55 gram Aldila graphite shafts were designed with women in mind.

-- Women's WINN grip.

12-piece Women's set make-up:

This set takes the intimidation and guesswork out of purchasing. A seamless progression of woods, hybrids and irons integrated into one amazing set. Proceeds from every set go to the prevention and cure for breast cancer.

-- 460cc titanium Driver. The largest size driver allowed by the USGA for maximum distance and forgiveness.

-- 3 & 5 Fairway Wood. Patented low profile club face lowers the center of gravity and provides a more effective hitting area for easy to hit shots.

-- 4 & 5 Hybrid iWoods® replace traditional hard-to-hit long irons. Two wood-like hybrids deliver high MOI for incredible forgiveness and allow for a low CG, making them easy to get in the air.

-- 6 & 7 Hybrids. Two iron-like hybrids transition the launch conditions between the wood-like hybrids and the short irons for consistent gapping while providing all the benefits of hybrid technology.

-- 8 - SW. Precisely positioned center of gravity and a large sweetspot makes these clubs the easiest-to-hit short irons offered and allows you to hit your shots with pinpoint accuracy.

-- Contemporary mallet style putter with heel toe weighting.

-- Lightweight Aldila 45 gram graphite shaft in the driver and fairway woods.

-- Lightweight Aldila 55 gram shaft in the hybrids & irons.

This press release may contain "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to: product development, new product introductions and product assembly capabilities, as well as statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe". Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: -- Product approval and conformity to governing body regulations; -- Patent infringement risks; -- Uncertainty of ability to protect intellectual property rights; -- Market demand and acceptance of products; -- The impact of changing economic conditions; -- The future market for our capital stock; -- The success of our marketing strategy; -- Our dependence on a limited number of customers; -- Business conditions in the golf industry; -- Reliance on third parties, including suppliers; -- The impact of market peers and their respective products; -- The actions of competitors, including pricing, advertising and product development risks concerning future technology; and, -- The management of sales channels and re-distribution. For additional information concerning these and other risks and uncertainties, see the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2005, as well as other risks and uncertainties detailed from time to time in the Company's reports on Forms 10-K, 10-Q and 8-K subsequently filed from time to time with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4970756



Contact Information

  • Adams Golf
    Mary Beth Lacy, 760-202-1181