Call Genie Inc.

Call Genie Inc.

August 01, 2007 10:51 ET

Say Hello™ Launches Local Information and Advertising Multi-Channel Voice Portal, Powered by Call Genie's Enhanced Voice Directory (EVD™)

TORONTO, ONTARIO--(Marketwire - Aug. 1, 2007) - Call Genie Inc. (TSX VENTURE:GNE), a leading provider of localized, voice-enabled search solutions to phone carriers, directory assistance providers and Yellow Pages publishers, announced today that its Enhanced Voice Directory (EVD™) product has been chosen as the platform for a planned rollout of "Say Hello™" - a city-by-city network of advertiser-supported voice portals designed to connect local consumers with local merchants.

"Beginning with 'Jax Say Hello' in Jacksonville, Florida in cooperation with The Florida Times-Union newspaper, we're launching a nationwide rollout of 'Say Hello' voice portals designed to supply local business, residential and government phone listings to callers for free, along with additional locally-relevant channels for professional sport scores, movie theater listings, weather and Classifieds for Real Estate listings and Automobiles," said James Geddes, CEO, Say Hello.

"The calls are kept free through the use of locally-relevant voice ads from the local merchants, obtained by our syndicated media partners. Call Genie plays a key role in completing the Category Search calls, serving up highly-targeted ads and - in those cases when a caller needs operator assistance - engaging a live operator and then returning the caller to where they were with the requested listings and ads. That streamlined intervention reduces our live operator costs, and thus maintains the integrity of our wide array of relevant content channels," added Geddes.

Call Genie's EVD has been selected to manage information from a variety of content providers including local newspapers and yellow pages publishers. The information may be combined by Call Genie with voice ads from Say Hello and live-operator services from iTouchPoint (ITP) to deliver a high quality, seamless solution. Say Hello has contracted Call Genie to play a key role in the deployment of 'Say Hello' portals to various US metropolitan markets in the coming months.

"Call Genie believes that the unique voice-based, mobile-media advertising network and local information listings service delivered by 'Say Hello' voice portals will deliver significant value to mobile consumers," said Michael Durance, CEO, Call Genie.

About Say Hello Inc.

Say Hello Inc. is an advertiser-supported information services firm delivering a wide range of business, residential and government phone listings, as well as entertainment, sports, classifieds and weather information, through voice portals in American cities. The firm has plans to introduce localized information and advertising through 'local market voice portals' in 200 cities beginning in 2007 and thereafter, to deliver a national-coverage but localized content advertising network, targeted specifically at the mobile consumer. The firm is privately funded.

About Call Genie, Inc.

Call Genie, Inc. is a leading provider of enhanced Voice-enabled Mobile Local Search ("VoMoLo") search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DA service or deployed as a stand-alone offering. Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, visit

Certain statements included in this News Release are not historical facts, but rather are forward-looking statements. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "anticipate" or "will" and similar expressions) may include plans, expectations or opinions that are not statements of fact. Forward-looking statements are based upon the opinions, expectations and estimates of management of Call Genie as at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or outcomes to differ materially from those anticipated or implied by such forward-looking statements. These factors include such things as, the inherent risks associated with research and development activities and commercialization of emerging technologies, timing of execution of various elements of the Company's business plan, the availability of human resources, the emergence or intensification of competition, the emergence of competing business models, the availability of financial resources (including third-party financing), prevailing interest and exchange rates and new laws (domestic or foreign). Call Genie Inc. does not assume responsibility for the accuracy and completeness of the forward-looking statements set out herein and, subject to applicable securities laws, does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Call Genie Inc.'s forward-looking statements are expressly qualified in their entirety by this cautionary statement. Additional information relating to various risk factors to which Call Genie is exposed in the conduct of its business (and which may affect the expectations or outcomes reflected in the forward-looking statements contained in this news release) are described in the Company's annual MD&A for the year ended December 31, 2006, which has been filed with certain securities regulatory authorities in Canada and is available through SEDAR, at

The TSX Venture Exchange has neither approved nor disapproved the contents of this News Release.

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