Pizza Pizza Limited

Pizza Pizza Limited
Big Brothers Big Sisters

November 21, 2007 12:00 ET

Saying "Cheese" at Pizza Pizza Brings Smiles....and Fund-Raising Dollars

Pizza Pizza restaurants and customers across Ontario & Quebec raise $41,000 for Big Brothers Big Sisters

TORONTO, ONTARIO--(Marketwire - Nov. 21, 2007) -

Attn: Assignment Editor, News, Food

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Last month's Cheese for Charity Day at participating Pizza Pizza restaurants in Ontario and Quebec is about to put smiles on lots of kids' faces. The fund-raising effort in support of Pizza Pizza's Slices for Smiles program collected $41,000, which was remitted today to Big Brothers Big Sisters, an organization providing services to thousands of children across Canada.

"Our hats are off to the many people who made Cheese for Charity Day such a resounding success, either through their involvement, pizza purchases or in-store donations," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "To be able to raise such a significant sum of money in a single day requires a major collective effort, and the response to the October 17 Cheese for Charity Day event certainly attests to this spirit of collaboration."

On Cheese for Charity Day, participating Pizza Pizza restaurants sold cheese slices for $1.75, a $1.10 discount, and a medium cheese pizza for $5, a $2.75 discount, with a portion of the proceeds going to Pizza Pizza's Slices for Smiles Fund. The Slices for Smiles program raises funds to help sustain, nourish and brighten the lives of children everywhere. The first organization that Slices for Smiles has partnered with is Big Brothers Big Sisters.

Cathy Denyer, President, Big Brothers and Big Sisters of Toronto, accepted the $41,000 cheque from Mr. Finelli at today's ceremony marking the occasion.

"We are exceedingly grateful for this outstanding gesture of support from Pizza Pizza's Slices for Smiles Fund and the many people in the various communities who have contributed in any way," remarked Ms. Denyer. "This most welcome funding will not only bring visibility to our organization and its need for volunteers, it will serve to help Big Brothers Big Sisters continue in its mission to positively influence the lives of Canadian children."

Big Brothers Big Sisters provides direct service to more than 23,000 children by matching them to adult volunteers in quality mentoring relationships.

About Pizza Pizza

Pizza Pizza is one of Canada's most successful operators in the quick service restaurant industry. Founded in 1967, the company now features a network of more than 570 traditional and non-traditional restaurants employing close to 2,000 people. The company is guided by a mission to provide the "best food, made especially for you" and a focus on quality ingredients, customer service, community contribution and continual innovation, especially in offering health-conscious menu choices.

Contact Information

  • For interview or photos requests:
    Rachelle Khalaf
    Office: (416) 341-9929 Ext. 225
    Cell: (416) 625-1808
    Email: rachelle@torchiacom.com