Sherbrook SBK Sport Corp.

Sherbrook SBK Sport Corp.

April 07, 2011 09:29 ET

SBK Hockey's R&D Partner, Hockey Robotics, Unveils Novel Hockey Stick Testing Robot at the University of Waterloo

MONTREAL, QUEBEC--(Marketwire - April 7, 2011) - Sherbrook SBK Sport Corp (TSX VENTURE:SBK) is proud to be the exclusive hockey brand to support the prototyping phase of this development project, along with Hockey Robotics and the University of Waterloo.

An engineering team from the University of Waterloo, lead by well-renowned Professor John McPhee, is developing the first ever robotic replica of the human slap shot. Their newly founded company, Hockey Robotics, will be an independent testing and R&D firm dedicated to advancing hockey technology.

SBK Hockey is proud to announce the successful completion of the robotic prototype, named the SlapShot XT. The prototype, unveiled at the Mechatronics Engineering design symposium at the University of Waterloo on March 21st, can be viewed at

SBK Hockey is ambitious about the potential of this technology, and will be the first to see their sticks put to the test, and to gain never before seen data on hockey stick reactions to impact, resistance to wear and tear, and failure characteristics. SBK's goal in this project is to improve the performance and durability of their hockey sticks. 

About Sherbrook SBK Sport Corp.

Sherbrook SBK Sport Corp. is a Canadian publicly traded company specializing in the design, manufacturing and distribution of sporting goods and apparels. The company's current main focus is on the design, manufacturing and distribution of Hockey equipment including a variety of sticks, skates and protective gear for both players and goalie. 

About Guy Lafleur

Guy Lafleur is a former NHL player who is widely regarded as one of the most naturally gifted and popular player to ever have played the game of hockey. The man nicknamed "the Flower" or its French nickname "Le Demon Blond" played 17 seasons in the NHL and won 5 Stanley cup championships, a member of the hockey hall of fame, the Flower has played 1,127 games in the NHL and has a total of 1,353 points in regular seasons and 134 playoff points. Mr. Lafleur has won several awards including 3 Art Ross, 3 Lester B Pearson, 2 Hart Memorial and 1 Conn Smyth Trophy. Mr. Lafleur is an engaged and accomplish businessman and helicopter pilot. Mr. Lafleur owns and operates a very successful restaurant in the Montreal region named the "bleu blanc rouge"


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