SOURCE: Erchonia

Erchonia | Laser Healthcare

May 06, 2010 12:39 ET

SBMI Announces Leeza Gibbons to Star in Erchonia's New ZERONA Campaign

SANTA BARBARA, CA--(Marketwire - May 6, 2010) -  Santa Barbara Medical Innovations (SBMI) announces today a new ZERONA® marketing campaign featuring award-winning television personality Leeza Gibbons.

Known for her work as the anchor of Entertainment Tonight and her own talk show, Leeza, Leeza Gibbons now plans to star in a new integrated marketing campaign to promote Erchonia's ZERONA non-invasive body slimming laser. The campaign will include print, television, public relations, and social media components including Twitter and Facebook outreach with the goal of increasing ZERONA brand awareness among medical professionals and consumers alike.

"There was a time when I wasn't taking care of myself -- my jeans were too tight and I didn't feel great," said Leeza Gibbons. "But then I did ZERONA which was the jumpstart I needed to make my health a priority and get back in control. I'm looking forward to helping others learn how motivating and effective this revolutionary treatment can be."

"Leeza is the ideal celebrity spokesperson for ZERONA because she is committed to health, and she has such an endearing, positive personality," says Chip Conk, founder and CEO of SBMI. "She will make our message accessible and empowering as we position ZERONA as a crucial step on the path to health and wellness."

In a recent clinical trial, Erchonia's ZERONA body slimming medical laser was proven to remove an average of 3.65 inches from patients' waist, hips and thighs in just two weeks of treatments without side effects or downtime.

About SBMI
SBMI is dedicated to bringing clinically proven, innovative health and wellness products that are safe and effective to market. SBMI is the exclusive North American distributor of ZERONA® the only clinically proven, non-invasive body slimming device on the market, as well as the Erchonia EML, the only laser device FDA approved for pain during liposuction and breast surgery.

For more information, visit www.SBMI.com.

About Erchonia
Erchonia is the global leader in low level laser healthcare applications. Over the last 15 years Erchonia has been conducting research & development with the world's leading physicians to advance the science of low level lasers. Prior to market introduction, all Erchonia lasers are proven to be safe and effective through independent clinical trials. Currently thousands of Erchonia's lasers are used daily to reduce body fat, eliminate pain, accelerate healing, and treat acne. For additional information, visit www.erchonia.com.