SOURCE: Specialty Coffee Association of America

Specialty Coffee Association of America

January 31, 2011 15:52 ET

SCAA Announces Keynote Speaker for the 23rd Annual Exposition, The Event, in Houston, Texas

LONG BEACH, CA--(Marketwire - January 31, 2011) - The SCAA announced today that the keynote speaker for its 23rd Annual Exposition, The Event, will be Dr. George Ray McEachern, a Professor of Horticulture in the Department of Horticultural Sciences at Texas A&M University in College Station, Texas. His speech addressing opportunities to strengthen the specialty coffee industry through research will be held at 5:30pm on the opening night of The Event, April 28, 2011, at the George R. Brown Convention Center in Houston, Texas. More information about The Event is available at

Dr. McEachern's keynote speech will explore challenges the wine industry faced over the past 30 years, solutions they employed, and results achieved, while drawing specific parallels to specialty coffee. Looking at a number of core issues around production, processing, storage, and delivery, McEachern will also emphasize vital links between science, research, and market development. This model is particularly timely as SCAA highlights a new collaborative research program, the Global Coffee Quality Research Initiative. Executive Director Ric Rhinehart, explains, "For an industry built on delivering better tasting coffee to drinkers, a thorough understanding of agronomic and processing variables that lead to quality is a core business matter." Rhinehart continues, "We know that with the right approach, we can truly amaze consumers and support the businesses that deliver this experience to them." 

McEachern will follow a presentation by the portrait country, Brazil, a presentation of the lifetime achievement award, and introduction of two new industry-wide quality and sustainability initiatives. Incoming SCAA President, Tim O'Connor, explains, "The program is designed to celebrate some of our colleagues whose work, values, and vision have shaped specialty coffee into what it is today, recognize our accomplishments in quality, and inspire us to expand our vision of sustainable business."

Dr. McEachern received his B.S. and M.S. in Horticulture from Louisiana State University in 1967 and 1969, respectively. He received his Ph.D. in Horticulture from Texas A&M University in 1973. Dr. McEachern is a Member of the Graduate Faculty of Texas A&M University, and can serve as a Chair, Co-chair or Member of Graduate Student Advisory Committees. His areas of research include commercial orchard management, propagation, intensive orchard establishment, variety and rootstock evaluation and fruit quality evaluation.

About SCAA

The Specialty Coffee Association of America (SCAA) is the world's coffee authority and largest coffee trade association with nearly 3,000 member companies. SCAA members are located in more than 40 countries and represent every segment of the specialty coffee industry, including producers, roasters, importers/exporters, retailers, manufacturers, baristas and coffee enthusiasts. SCAA is dedicated to creating a vibrant specialty coffee community, recognizing, developing and promoting specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for its members. Visit

Contact Information