SOURCE: Platekompaniet


May 19, 2016 15:18 ET

Scandinavian Entertainment Giant Platekompaniet Retains Marketing Maven

One of Scandinavia's Largest Music, Gaming and Consumer Electronics Retailers Secures LA-Based Marketing Firm for North American Corporate Communications Support

OSLO, NORWAY--(Marketwired - May 19, 2016) - Platekompaniet and Marketing Maven inked a multi-year corporate relations agreement for North America. This agreement will support the North American branding of Platekompaniet for an outreach campaign to American, Canadian and Mexican consumer electronics companies.

"We knew that Marketing Maven would be the best marketing firm for us due to their extensive networks in the music, technology and entertainment industries. Marketing Maven has been doing business in Norway, Sweden and Denmark for years and has a deep understanding of our culture and needs to best serve Scandinavian consumers," said Steiner Storløkken, Vice President of Platekompaniet.

Marketing Maven's first project will be supporting Platekompaniet's North American corporate relations with vinyl record player leader Crosley Radio. Platekompaniet has secured exclusive Scandinavian distribution rights for the full line of Crosley Radio products and Marketing Maven will ensure the North American partnership flows smoothly while maintaining each of the brands and delivering the most consistent messaging to consumers in Norway, Sweden, Denmark, Iceland and Finland.

Platekompaniet is currently one of Norway's leading retailer chains for music, film and games. The company is ranked among the top 10 most attractive retail chains in malls by consumers overall and among the top five by consumers under 30 years old. Since its establishment, Platekompaniet has steadily expanded geographically. 

To learn more about a North American corporate partnership with Scandinavian ecommerce and retail consumer electronics, music and entertainment giant Platekompaniet, contact Lindsey Carnett, CEO and President of Marketing Maven at (310) 994-7380.

About Platekompaniet

Platekompaniet was established in 1992 when founders Rolf Kristian Presthus and Egil Dahl acquired an old CD and photo store in central Oslo. Initially, Platekompaniet's product range focused on CD sales, but the variety grew with the addition of DVDs (2002), Games (2005), Blu-ray (2006), MP3 (2009), Vinyl records (2010), Books (2011) and other accessories such as game consoles, headsets, etc.

In 2008, Rolf Kristian Presthus bought out his co-founder, Egil Dahl, to become the sole owner of Platekompaniet. The company began their direct to consumer sales via ecommerce in 2001. By 2013, web sales accounted for approximately 15% of company sales. Online sales are now competing neck and neck with the physical retail sales. Platekompaniet is among the most renowned names in Norway for online shopping of CDs, DVDs, Blu-ray, vinyl records and games.

About Marketing Maven

With offices in Los Angeles and New York, Marketing Maven is a full service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients' marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit

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