SOURCE: SCA Promotions

September 15, 2008 06:00 ET

SCA's PrizeSuite Offers Businesses Quick, Affordable Way to Compete in Fast-Growing Online Promotions Space

Web-Based Promotions Engine Eliminates Budget and Time Constraints Associated With Online Promotions

DALLAS, TX--(Marketwire - September 15, 2008) - Online promotions are booming and expected to nearly triple over the next five years -- surging to a staggering $22.8 billion industry, according to Internet Media Research Firm Borrell Associates. But because of budget and time constraints, many businesses and agencies are currently forced to pass on them. To eliminate these issues, SCA Promotions, the world's leading provider of promotional risk coverage for contests, games and events, has launched PrizeSuite, an online promotions engine that provides businesses with the fastest, easiest, most affordable instant win promotions in the marketplace.

PrizeSuite, developed in conjunction with SCA's technology partners, is a turnkey, hands-off solution that offers businesses large and small the ability to launch customized online games and sweepstakes in a matter of days, at a cost as low as 35 cents per lead.

"Thanks to the multi-pronged power of online promotions, their use in marketing campaigns is skyrocketing. However, many businesses and agencies have been left out of the online promotions space because of cost and time constraints," notes Tony Ebert, Director of Sales for SCA Promotions. "With PrizeSuite, we have eliminated these problems by taking our most popular online instant win promotions and developing a customizable, turnkey engine where the heavy lifting such as complex coding and program security is already done. Instead of designing an online promotion from scratch, businesses and agencies need only to select the desired online promotion and prize amount, and send us their logo or creative branding. We do the rest -- and we make it fast and affordable."

PrizeSuite features three types of promotions engines: Prizecode, a code-driven instant win engine which requires promotion recipients to enter a unique promo code or password for an instant chance to win up to $1 million; SweepsToGo, a sweepstakes engine that drives online registration and features a guaranteed prize offer; and InstaWinGame, an interactive game engine that enables marketers to access a variety of high-end, animated instant win games on a small budget. Each promotion can be customized to reflect the unique needs and goals of the promotion sponsor. All of the PrizeSuite promotions deliver components key to a successful online promotion: 1) a big money instant win promotion that generates buzz and compels consumers to act; 2) online registration that captures valuable customer data for ongoing marketing; and 3) a customized email message sent at the end of the instant win game play that can contain a coupon or special offer designed to drive repeat sales.

"With PrizeSuite, we have packaged big money online promotions into scalable, customizable, turnkey solutions that give every business and agency the ability to capitalize on the enormous marketing power online promotions provide," says Ebert.

About SCA Promotions

Dallas based SCA Promotions is the world's leading provider of promotional risk coverage for contests, games and events. Founded in 1986, the company has covered billions of dollars and paid out over $158 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, and direct mail, Internet and sports promotions. SCA is also a leading provider of online promotional services specializing in security, administration, and hosting of large-scale contests, sweepstakes and games. Promotions include McDonald's/Creata "Pirates of the Caribbean" campaign, and "Casino Royale" and "Spiderman" cross-marketing campaigns for Sony. PrizeSuite promotions are currently running in the trucking, banking, and hospitality industries.

Contact Information

  • For more information, contact:
    Tanya Mathis
    214-860-3700
    Email Contact