SCENE

SCENE

March 30, 2010 10:00 ET

SCENE Adds Milestones Grill + Bar to its Points Program Menu

SCENE Partners with Milestones Grill + Bar to Bring Members Dinner and a Movie

TORONTO, ONTARIO--(Marketwire - March 30, 2010) - SCENE, the entertainment loyalty program from Cineplex Entertainment (TSX:CGX.UN) and Scotiabank (TSX:BNS), today announced a limited time promotional partnership with Cara Foods' Milestones Grill + Bar restaurant chain. From March 29 to July 31, SCENE members will be able to earn and redeem SCENE points in Milestones Grill + Bar locations across Ontario.

A first for both SCENE and the popular restaurant chain, this promotion enables members who dine at Ontario Milestones locations to earn five SCENE points for every dollar spent and redeem 1,500 SCENE points for a $10 dollar discount off of their bill. SCENE members simply need to present their SCENE membership card at time of payment and points will be instantly awarded or redeemed from their account at point of sale.

"Our members have told us that they love dining out, so the ability to earn or redeem their points at Milestones restaurants is something we're really excited to offer," said Shawn Bloom, General Manager, SCENE. "What's great is everything happens in real time – no waiting for rebates, and no need to input your purchase online to earn points. This means SCENE Members can now instantly reap the reward of their fabulous Milestones dining experience."

Since its 2007 launch, SCENE has steadily expanded its rewards offerings, giving members the movie, music and exclusive entertainment experiences they want most. This latest promotion with Milestones gives members even more opportunity to earn entertainment rewards, on top of already earning points when dining, members earn even more points when using their Scotiabank SCENE™ ScotiaCard or SCENE™ VISA* card to pay their Milestones bill.

"Dinner and a movie is classic entertainment, so the combination of SCENE and Milestones is a natural fit – giving members the ultimate night out," said Jeff Stipec, Chief Operating Officer of Milestones Restaurants. "Our menu offers something for any time of day, occasion and appetite – and now SCENE members can share our passion for food."

Full details on how to earn and redeem points with SCENE at Milestones Grill + Bar locations across Ontario are available at www.scene.ca/milestones.

About Cara
Cara Operations Limited is Canada's leading branded restaurant and airline services organization. The company is over 125 years old and operates some of the most recognized brands in the country including Swiss Chalet Rotisserie & Grill®, milestones Grill and Bar®, Montana's Cookhouse®, Kelsey's Neighbourhood Bar & Grill®, Harvey's® and Cara Airline Solutions®.

About SCENE
SCENE, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment, is free to join and offers members an immediate 10 per cent discount on concession purchases and enables members to earn and redeem points for music, movies, DVDs and concessions. Members can also accelerate their earning power with the SCENE ScotiaCard (debit card) and SCENE VISA card. Visit www.scene.ca to find out more.

About Cineplex Entertainment LP
As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 130 theatres with 1,347 screens serving approximately 70 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.6% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.

About Scotiabank
Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 68,000 employees, Scotiabank Group and its affiliates serve approximately 14.6 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With more than $507 billion in assets (as at January 31, 2010), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

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