February 12, 2014 10:06 ET

SCENE Partners with FanXchange to Enhance Member Experience

SCENE members can now earn and redeem SCENE points for tickets to major sports and live entertainment events in North America and beyond.

TORONTO, ONTARIO--(Marketwired - Feb. 12, 2014) - SCENE, Canada's leading entertainment loyalty program from Cineplex and Scotiabank, and FanXchange, the loyalty industry's marketplace for live event tickets, announce the launch of a partnership giving members the ability to earn and redeem SCENE points when buying tickets for live events.

FanXchange's partnerships around the world enable its members to access the world-class FanXchange marketplace where fans can buy and sell tickets for sports, music and theatre events instantly and securely, accessing over 11 million tickets at any given time. With the new partnership, members can earn SCENE points when purchasing any live event ticket, or redeem their SCENE points in exchange for tickets to their favourite events - all through SCENE's Live Entertainment Marketplace - powered by FanXchange at

'We're very excited to bring our five million plus SCENE members the opportunity to earn and redeem points for live entertainment,' said Shawn Bloom, General Manager for SCENE LP. 'We know our members love going to the movies, and our partnership with FanXchange allows us to broaden our entertainment offering even further to include live sports, music and theatre. The new SCENE Live Event Marketplace is a simple and easy way for members to see their favorite team or musician.'

'SCENE sets the standard for entertainment rewards in the loyalty marketplace. Our partnership takes the SCENE Member experience to a new level with a best-in-class user experience that SCENE members have come to expect from their award winning program', comments Brandon Koffler, CEO of FanXchange Ltd.

SCENE's Live Entertainment Marketplace - powered by FanXchange launched at on February 10, 2014.

About FanXchange:

FanXchange is the global technology leader in live event ticket access for loyalty and reward programs, powering portal solutions that enable program members to earn and redeem points for the purchase of tickets to every major sports, concert and theatre event in North America.


SCENE®, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment in 2007, is free to join and offers members an immediate 10 per cent discount on movie snacks and 10 per cent more off already discounted Tuesday tickets, purchased at any Cineplex Entertainment location. With more than five million members across Canada, SCENE enables members to earn and redeem points for music, movies, DVDs, movie downloads and concessions. Members can also accelerate their earning power with the SCENE® ScotiaCard®* debit card and SCENE® VISA* card. Maritz Canada's annual loyalty report 2013 found that SCENE is a leading Canadian retail loyalty program with one of the highest member satisfaction levels. Visit to learn more.

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