Contact Information: At Schawk, Inc. Alex Sarkisian (847) 827-9494 alex.sarkisian@schawk.com Patti Soldavini (973) 527-8103 patti.soldavini@schawk.com
Schawk Announces Rebranding of Ambrosi to Schawk Retail Marketing
One of the Top 50 Direct Marketing Agencies Migrates to Parent Company Brand
| Source: Schawk, Inc.
DES PLAINES, IL--(Marketwire - July 7, 2008) - Schawk, Inc. (NYSE : SGK ), a leading
provider of brand point management services, announced today that it has
rebranded Ambrosi, its direct marketing agency, as Schawk Retail Marketing.
This coincides with the Company's global repositioning and rebranding
announcement made late last month.
Schawk Retail Marketing serves many of the world's top retailers, planning,
creating and executing compelling and consistently branded retail marketing
experiences in and out of stores across numerous brand touchpoints. Schawk
Retail Marketing became part of the Company when Schawk acquired Seven
Worldwide in 2005.
During the past three years, Schawk Retail Marketing has collaborated
successfully with Schawk and Anthem Worldwide, the Company's strategic
design company, to deliver integrated brand point management services to
both existing and to new clients. Migrating Schawk Retail Marketing to the
Schawk brand underscores the Company's commitment to retailers and the
retail experience, which includes in-store and shopper marketing.
"Brands are aggressively re-evaluating how they reach and connect with
consumers in-store," noted David A. Schawk, president and chief executive
officer. "Global expansion and the proliferation of products is driving
brand and consumer disconnect, often at the point of purchase. Schawk
Retail Marketing understands the dynamics of in-store marketing and shopper
behavior. This expertise is increasingly more important to all our clients
in today's product saturated world."
Schawk Retail Marketing, based in Chicago, serves Schawk clients on a
global basis.
Schawk, Inc., (NYSE : SGK ), is a leading provider of brand point management
services, enabling companies of all sizes to connect their brands with
consumers to create deeper brand affinity. With a global footprint of more
than 60 offices, Schawk helps companies create compelling and consistent
brand experiences by providing integrated strategic, creative and
executional services across brand touchpoints. Founded in 1953, Schawk is
trusted by many of the world's leading organizations to help them achieve
global brand consistency. For more information about Schawk, visit
http://www.schawk.com.