Contact Information: AT SCHAWK, INC. Alex Sarkisian (847) 827-9494 asarkisian@schawk.com Patti Soldavini (973) 527-8103 patti.soldavini@schawk.com
Schawk Launches Global Strategy Repositoning Brand in the Brand Point Management Category
| Source: Schawk, Inc.
DES PLAINES, IL--(Marketwire - June 26, 2008) - Schawk, Inc. (NYSE : SGK ) announced that it
is launching a new global brand identity to reflect its repositioning in
the marketplace in the brand point management category. Brand point
management enables companies of all sizes to connect their brands with
consumers in ways that help create deeper brand affinity.
The Company, which has led the premedia industry for more than 50 years,
has strategically been expanding its offerings beyond its core premedia
services for the past 10 years through acquisitions and internal
development. Today, the Company's offering includes branding, design,
technology, retail marketing and additional services that support brands at
their different touchpoints globally.
Additionally, the composition of the Company's client base has evolved over
the years. While the core of Schawk's business remains firmly rooted in
consumer products and packaging, its business has expanded into other
industries including pharmaceutical, life sciences, media and
entertainment, retail, beauty and cosmetics, and technology and
electronics. The Company also provides services for a much broader range of
media, all of which ultimately support packaging and the purchase of
branded products.
During the past five years, Anthem Worldwide, Schawk's strategic design
company, has grown considerably, reflecting a willingness on the part of
clients to see Schawk as more than a premedia supplier. This suggests that
Schawk is starting to be viewed as a truly integrated strategic business
partner. In response to this, Anthem Worldwide continues to acquire
strategic and creative talent around the world to drive this part of the
Company's business forward.
"When our executive management team took a good, hard look at our business
during the formation of our strategic Vision 2020 plan in 2003, we were
confident that we had the right value proposition to become a more valued
strategic partner to our clients," said David A. Schawk, president and
chief executive officer. "Now we have a differentiated position in the
marketplace and articulate messaging to tell a compelling story about the
value that Schawk offers to companies of all sizes."
Patti A. Soldavini, marketing director for Schawk, Inc., said, "Simply put,
Schawk helps companies create compelling and consistent brand experiences,
the key word being, 'helps.' Schawk helps CMOs and CEOs achieve their
strategic business objectives relative to the development and marketing of
their brands. We help brand and marketing leaders achieve their
shorter-term business goals. We help technology leaders bring greater value
to their organization and operations leaders to achieve greater workflow
efficiencies. Schawk has the holistic capabilities -- strategic, creative
and executional -- required to deliver brand point management across brand
touchpoints at home, on the go, at the store and on the shelf. This
differentiates Schawk from other premedia companies."
Schawk's new brand identity calls attention to its repositioning in the
marketplace in the brand point management category which better defines the
Company's business today.
Ron Vandenberg, chief creative officer at Anthem Worldwide, who oversaw the
development of the new identity, said: "The new brand identity is a symbol
of the change that Schawk is going through. It is bold, in keeping with the
bold vision that Schawk's leadership has for the company's future. While it
helps the Company stand out in the premedia industry today, it also helps
the Company fit into where it sees itself going, enhancing its high value
consultative capabilities in the strategic, creative and executional areas
of its business."
Added Vandenberg, "The new identity is black and white, the ultimate in
high contrast, bold and timeless. The intimate kerning of the letters
represents the seamless integration with which Schawk delivers all its
services and also suggests the family ties to the Company. The slice
between the 'A' and the 'W,' a razor-sharp clear pathway, suggests the
efficiency that Schawk practices and brings to its clients' bottom lines."
"The use of the exclamation point in the visual identity performs a
function on a number of different levels," continued Vandenberg. "It helps
transform the logo from a name to a brand, it positions Schawk's
competitors as a question mark, and it has a very structured visual
etymology which is very meaningful to the company's employees. The period
or square that grounds the exclamation point also symbolizes where all
brand touchpoints meet."
Schawk's new brand identity also further integrates Schawk's businesses
under a single look and feel. With the launch of the new identity globally,
Ambrosi, which became part of the Company when Schawk completed the
acquisition of Seven Worldwide in 2005, has been rebranded as Schawk Retail
Marketing. This change underscores Schawk's commitment to meeting the needs
of its clients in the retail arena, including shopper marketing.
Anthem Worldwide will retain its name but will assume the look and feel of
the new Schawk identity.
The process of rebranding and repositioning the Company began in late 2007
outside North America and will continue to roll-out throughout 2008 with
the process expected to be completed by the end of the first quarter of
2009. With significant support from Schawk's human resources team, the
Company has focused on educating and training employees to help them
understand the repositioning and how it requires them to assume the role of
being brand point managers.
Schawk, Inc., (NYSE : SGK ), is the leading provider of brand point
management services, enabling companies of all sizes to connect their
brands with consumers to create deeper brand affinity. With a global
footprint of more than 60 offices, Schawk helps companies create compelling
and consistent brand experiences by providing integrated strategic,
creative and executional services across brand touchpoints. Founded in
1953, Schawk is trusted by many of the world's leading organizations to
help them achieve global brand consistency. For more information about
Schawk, visit http://www.schawk.com