SOURCE: Schawk, Inc.

June 26, 2008 07:00 ET

Schawk Launches Global Strategy Repositoning Brand in the Brand Point Management Category

DES PLAINES, IL--(Marketwire - June 26, 2008) - Schawk, Inc. (NYSE: SGK) announced that it is launching a new global brand identity to reflect its repositioning in the marketplace in the brand point management category. Brand point management enables companies of all sizes to connect their brands with consumers in ways that help create deeper brand affinity.

The Company, which has led the premedia industry for more than 50 years, has strategically been expanding its offerings beyond its core premedia services for the past 10 years through acquisitions and internal development. Today, the Company's offering includes branding, design, technology, retail marketing and additional services that support brands at their different touchpoints globally.

Additionally, the composition of the Company's client base has evolved over the years. While the core of Schawk's business remains firmly rooted in consumer products and packaging, its business has expanded into other industries including pharmaceutical, life sciences, media and entertainment, retail, beauty and cosmetics, and technology and electronics. The Company also provides services for a much broader range of media, all of which ultimately support packaging and the purchase of branded products.

During the past five years, Anthem Worldwide, Schawk's strategic design company, has grown considerably, reflecting a willingness on the part of clients to see Schawk as more than a premedia supplier. This suggests that Schawk is starting to be viewed as a truly integrated strategic business partner. In response to this, Anthem Worldwide continues to acquire strategic and creative talent around the world to drive this part of the Company's business forward.

"When our executive management team took a good, hard look at our business during the formation of our strategic Vision 2020 plan in 2003, we were confident that we had the right value proposition to become a more valued strategic partner to our clients," said David A. Schawk, president and chief executive officer. "Now we have a differentiated position in the marketplace and articulate messaging to tell a compelling story about the value that Schawk offers to companies of all sizes."

Patti A. Soldavini, marketing director for Schawk, Inc., said, "Simply put, Schawk helps companies create compelling and consistent brand experiences, the key word being, 'helps.' Schawk helps CMOs and CEOs achieve their strategic business objectives relative to the development and marketing of their brands. We help brand and marketing leaders achieve their shorter-term business goals. We help technology leaders bring greater value to their organization and operations leaders to achieve greater workflow efficiencies. Schawk has the holistic capabilities -- strategic, creative and executional -- required to deliver brand point management across brand touchpoints at home, on the go, at the store and on the shelf. This differentiates Schawk from other premedia companies."

Schawk's new brand identity calls attention to its repositioning in the marketplace in the brand point management category which better defines the Company's business today.

Ron Vandenberg, chief creative officer at Anthem Worldwide, who oversaw the development of the new identity, said: "The new brand identity is a symbol of the change that Schawk is going through. It is bold, in keeping with the bold vision that Schawk's leadership has for the company's future. While it helps the Company stand out in the premedia industry today, it also helps the Company fit into where it sees itself going, enhancing its high value consultative capabilities in the strategic, creative and executional areas of its business."

Added Vandenberg, "The new identity is black and white, the ultimate in high contrast, bold and timeless. The intimate kerning of the letters represents the seamless integration with which Schawk delivers all its services and also suggests the family ties to the Company. The slice between the 'A' and the 'W,' a razor-sharp clear pathway, suggests the efficiency that Schawk practices and brings to its clients' bottom lines."

"The use of the exclamation point in the visual identity performs a function on a number of different levels," continued Vandenberg. "It helps transform the logo from a name to a brand, it positions Schawk's competitors as a question mark, and it has a very structured visual etymology which is very meaningful to the company's employees. The period or square that grounds the exclamation point also symbolizes where all brand touchpoints meet."

Schawk's new brand identity also further integrates Schawk's businesses under a single look and feel. With the launch of the new identity globally, Ambrosi, which became part of the Company when Schawk completed the acquisition of Seven Worldwide in 2005, has been rebranded as Schawk Retail Marketing. This change underscores Schawk's commitment to meeting the needs of its clients in the retail arena, including shopper marketing.

Anthem Worldwide will retain its name but will assume the look and feel of the new Schawk identity.

The process of rebranding and repositioning the Company began in late 2007 outside North America and will continue to roll-out throughout 2008 with the process expected to be completed by the end of the first quarter of 2009. With significant support from Schawk's human resources team, the Company has focused on educating and training employees to help them understand the repositioning and how it requires them to assume the role of being brand point managers.

Schawk, Inc., (NYSE: SGK), is the leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 60 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit

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