SOURCE: Adrienne Zoble Associates, Inc.

November 18, 2008 09:55 ET

Schmoozing Calendar™ From Adrienne Zoble Associates, Inc. Provides Networking Reminders

FORT COLLINS, CO--(Marketwire - November 18, 2008) - How well do you leverage your impressive contact list? Do you keep up with clients, lapsed customers, and those who might refer business to you? In a technology-driven world, we overlook the value of personal contact. The "15-Month Schmoozing Calendar™" from Adrienne Zoble Associates reminds users to plan weekly meetings with important contacts.

What's "schmoozing"? A Yiddish term for informal conversation, talking casually in a friendly way, having a nice chat. Really getting to know someone forms the foundation of strong relationships and builds trust, setting the stage for future possibilities.

"The need for this comes from the impersonal nature of technology," notes Adrienne Zoble. "It's easy to fire off an email, or leave voice mail; but relationships drive business, and we forget that. People struggle to invite someone to breakfast, lunch or coffee to develop confidence and trust in one another, build relationships, grow their businesses and help others."

The Schmoozing Calendar™ suggests a key contact to connect with each week, while each month features a brief script for setting up a meeting. Whether its coffee with a fellow alum, taking a long-term client to lunch, or treating a source of referrals to breakfast, each month, users are reminded to appreciate important contacts consistently.

"A wise person once said, it's not what you know, but whom," notes Zoble. "Likewise, it's not what you spend, but how you spend it. This simple tool reminds us to tend to our most important business relationships. A regular, consistent effort aimed at pure schmoozing, above and beyond meetings at chambers, trade associations, leads groups and the like, will make a difference in your business."

Order the 15-Month Schmoozing Calendar at or 1-866-282-1150. An electronic version via email is $16.95, while a hardcopy, bound version is $26.95, shipping included.

About Adrienne Zoble

Since founding Adrienne Zoble Associates in 1977, Adrienne Zoble has worked as an international speaker and consultant guiding companies toward marketing strategies that help them work smart, not hard, and sell more in less time. A proponent of face-to-face, voice-to-voice and educational marketing, Zoble focuses on generating business through referrals, and generating additional business from existing clients. With unique and practical approaches to marketing, she is a sought-after public speaker, and her books and products have garnered many accolades.

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