SOURCE: School



November 10, 2014 12:11 ET

School Named Agency of Record for Vail Film Festival

Agency to Handle Creative Duties, Sponsorship Activation, and Rebranding of 12th Annual Event

BOULDER, CO--(Marketwired - Nov 10, 2014) - Purposeful advertising agency School (, a part of independent agency network Project: WorldWide (, announced today it has been named Agency of Record for the Vail Film Festival ( The annual event, staged by the Colorado Film Institute, enlightens and entertains thousands of film festival attendees, and offers a creative outlet to the film world's newest storytellers and innovators.

"We are honored to be chosen as Vail Film Festival's new agency of record to bring world-class talent and brands together in one of the most iconic places on earth," said Max Lenderman, CEO of School. "With our shared passion for innovation and the art of storytelling, we're eager to bring School's experiential heritage and unique purpose-driven thinking to the prestigious event."

Effective immediately, School will lead all creative support across print, radio and digital, sponsorship activation and custom campaign development for key sponsors. The agency will also be responsible for rebranding this year's festival.

"School's deep relationships, industry expertise, and purpose-driven, innovative approach will be a tremendous asset to the Vail Film Festival as we move forward into our 12th year," said Sean Cross, Co-Founder of Vail Film Festival. "They have a strong understanding of the festival's creative needs and share our vision to help foster and promote independent film. We are thrilled to have School as our agency of record."

Following tradition, the 12th Annual Vail Film Festival will bring together filmmakers and film fans from across the globe for four amazing days of independent film, parties, live music, resort luxury, and world-class skiing. The festival is proud to screen the best of Features, Docs, Shorts, Student Films, Adventure Films and the Oscar-Shorts Showcase. Major festival events include all day screenings, nightly parties, panel discussions and special presentations, among other things. 

School, a Project: WorldWide agency, integrates purpose into the strategies and stories of brands, companies and organizations. Based in Boulder, CO with offices in San Francisco and New York, School invents and orchestrates human-centric mediums and campaigns that inspire people to share, participate and act. School is led by advertising, technology, academic and marketing veterans who passionately believe that brands and businesses can affect incredible change in peoples' lives while simultaneously accelerating value creation and growth. For more information, please visit

Project: WorldWide is an independent, global network of wholly-owned agencies delivering engaging experiences that drive business results for clients. The network is comprised of engineers, craftsmen and artists creating marketing solutions that inspire people to participate and act. Project: WorldWide is employee-owned with more than 1,900 employees in 45 offices around the world. The agencies include George P. Johnson, ARGONAUT, Partners + Napier, Motive, Spinifex Group, JUXT, Shoptology, G7 Entertainment Marketing, School, Pitch, and Raumtechnik, which span the experiential, creative, digital, social, mobile and retail sectors. For more information, please visit

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