SOURCE: Word of Mouth Marketing Association


March 02, 2011 14:00 ET

School of WOM Teaches the Art & Science of Social Marketing

WOMMA Conference in Chicago May 9-11

CHICAGO, IL--(Marketwire - March 2, 2011) - From IBM to Gap, Kellogg's to Nabisco, the Word of Mouth Marketing Association (WOMMA) School of WOM conference attracts leading marketers in the interactive and social marketing industry.

School of WOM, May 9-11 at the Swissotel in Chicago, will provide attendees with education and insights into the art and science of creating talkable brands. School of WOM is centered on helping social marketers solve business issues related to mobile marketing, regulated industries, ethics, and measurement.

"School of WOM goes beyond the basics of marketing and delves into actionable 'how-to' items attendees can immediately put to practice in support of online and offline strategies," said Rod Brooks, President of WOMMA and CMO of PEMCO Insurance. "This approach to actionable, experience-based tactics is what sets this conference apart; that and the incredible networking opportunities. It's a can't miss event."

Speakers and Key Topics (More keynote speakers to be announced in the coming weeks)
School of WOM speakers and sessions will equip attendees with best practices in the latest methods and innovations in social business.

  • Keynote: Brian Solis, Founder & Principal, Future Works, Author of "Engage," on how to engage the new social consumer
  • Keynote: C. Steven Baker, Director of the Midwest Regional Office of the Federal Trade Commission on how the latest privacy issues affect word of mouth and social media marketing
  • Mobile Marketing: How to drive engagement where online and offline meet
  • How to develop and implement a Social Media Policy, and the ethical implications of social media contests and data scraping
  • FDA from an insider perspective: What companies working in a regulated industry need to know about social media

New Collaborative Workshops
New this year at School of WOM is a series of collaborative, peer-to-peer Workshops, where attendees will learn hands-on approaches to solving key business challenges. Some Workshop topics include:

  • How to create a captivating brand story that consumers will be passionate about
  • How to implement location-based marketing into your strategy
  • Word of mouth marketing research and measurement -- what to measure, how to do it, and what to look for when choosing an outside partner

More information about School of WOM can be found here:

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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