Schwinn Celebrates Summer With the "Ride of a Lifetime" Promotion

MADISON, WI--(Marketwire - May 31, 2012) - To help you celebrate the joy of riding with your friends this summer, Schwinn, America's iconic bicycle brand and a division of Dorel Industries (TSX: DII.B) (TSX: DII.A), announced today its Ride of a Lifetime promotion. From May 23 - June 25, Schwinn is giving away one bike a day to one person and their lucky friend. Whether you and your friends are enjoying the single life or going for family rides, Schwinn has the perfect bike for the summer season.

Starting May 23 "like" Ride Schwinn on Facebook or visit www.SchwinnBikes.com to find your Ride of a Lifetime. Once on the site, follow the simple prompts:

• Pick a friend to share the ride with.
  
  
• Choose from the wide range of Schwinn products that best fits this friend's stage in life.
  
  
• Every time you enter a friend to win, Schwinn will enter you too! With daily drawings from May 23 - June 25, there are more than 30 chances to win!
  
  

"Whether you're on your own, pulling a toddler or bike riding with the whole family, you and your friends can enjoy riding with Schwinn this summer," said Jeff Rogers, General Manager, Schwinn. "At Schwinn, we encourage everyone to get out and ride. Our Ride of a Lifetime promotion is another way to let our consumers know that there is a Schwinn for everyone no matter where they are on the road of life."

Even Olympian Summer Sanders, Brand Ambassador for Schwinn, is in on the fun. "I know that my first ride was on a Schwinn," she says. "These days I get to watch my kids enjoy their first adventures on their Schwinns. We want to help you to share that feeling with the special people in your life and find the perfect bike."

Today, biking beats out buses and mass transit as the second favorite form of transportation. While there are 62 million cars in the United States there are more than 100 million bicycles. More than 41 million Americans get out and ride all year long.

For more information and to enter Schwinn's Ride of a Lifetime promotion please visit www.Schwinnbikes.com or Schwinn on Facebook at www.facebook.com/rideschwinnbikes.

ABOUT SCHWINN
Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time. Schwinn is part of Dorel Industries (TSX: DII.B) (TSX: DII.A), a world class bicycle and juvenile products company. Now in its 50th year, Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.4 billion and employs 5,000 people in facilities located in twenty-two countries worldwide. Schwinn is the memory of first learning to ride as a child. It's the freedom of pedaling around the neighborhood before you were old enough to drive. It's watching your children go without training wheels for the first time. With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.