SOURCE: Vision Media

August 28, 2007 03:00 ET

Science and Environment: Neuroleadership Research on the Mind

New Science Breakthrough Seeks to Connect Leadership and Neuroscience in Order to Improve the Art of Influencing People

PASADENA, CA--(Marketwire - August 28, 2007) - Vision Media focuses on a number of science and environment issues, including a recently published article entitled "Neuroscience Enlightens Leadership," an interview by Michael McKinney with David Rock, international business consultant and neuroscientist.

"I was personally trying to find the best science to explain the art of influencing people," said Rock. "Getting people to do what you want is still the hardest question for many people in business, so I spent several years on this question."

Rock has coined the term neuroleadership which uses neuroscience in order to increase our knowledge of the best practices for leading people.

The new field of neuroleadership is a current health care issue which seeks to establish a relationship between elements of leadership and neuroscience. Leadership qualities examined are self-awareness, awareness of others, insight, decision making and the effort to guide or influence others.

Rock's book, "Quiet Leadership," and paper, "The Neuroscience of Leadership" both became very popular and were featured at the NeuroLeadership Summit in Italy in May 2007.

The Vision article describes self-awareness as being critical to leadership, and how the lack of it explains why we sometimes go off on tangents. Research is being done to understand self-awareness as active versus passive brain processes -- active being those that we are aware of, while passive occurs beneath conscious awareness.

Rock explains that we can improve self-awareness just like we can improve language learning skills, and mentions new studies on insight, explaining how we know that insight occurs when the brain goes quiet for a moment and represents possible long term changes in circuitry.

Some examples include the fact that it is anticipation of a reward that motivates because of focused attention, not the reward itself; punishment or the threat of it focuses attention, and its attention that drives change. Attention is very closely tied to our social world. Therefore attention is the active ingredient in change.

Will this new science breakthrough research change science and the environment in ways we cannot yet anticipate?

Contact Information

  • Contact:
    Edwin Stepp
    Director of Development
    Vision Media Productions
    476 S. Marengo Avenue
    Pasadena, CA 91101
    Phone (24 hrs): 626 535-0444 ext 105