SOURCE: Bell Sports

May 17, 2005 08:00 ET

Science and Style Drive Bell's New Line of Bike Gear

Get Ready to Ride With Easy Upgrades That Make Biking More Comfortable, Convenient and Fun

SANTA CRUZ, CA -- (MARKET WIRE) -- May 17, 2005 -- Bike tires that won't go flat. Headlights that won't leave you in the dark. Seats that are actually comfortable. Bell Sports, the market leader in helmets and accessories for cycling and other active sports, is rolling out products for spring 2005 that improve the riding experience with a combination of new technology and styling based on the latest consumer trends.

Bell's new line of accessories will bring welcome relief to those who have fallen victim to the two key reasons people stop riding: flat tires and sore rears!

"More people are turning to cycling as a low-impact fitness option, and they're looking for gear that brings comfort, convenience and style to the experience," said Alex McKinnon, vice president of marketing for Bell. "Bell literally went back to the drawing board and developed accessories with proprietary new compounds, technologies, shapes and colors that make the ride more enjoyable."

Bell Sports makes it easy to get the most of the summer biking season with a line of easy-to-install upgrades:

FlatBlocker™ and FlatBlocker MAX Inner Tubes with new AirTight™ Technology

--  Exclusive AirTight Technology provides a 50 percent improvement in air
    retention over the leading bicycle inner tubes
--  Slime® sealant inside tubes instantly fills puncture holes up to 1/8
    of an inch in diameter to prevent air loss
--  Variable tube thickness, making the tires extra thick on the outer
    rim, where most punctures occur
    
GelTech™ Ultimate Comfort Seat
--  GelFusion+™ soft pockets provide comfort under the pressure points
    of the sit bones
--  SoftShox™ elastomer spring technology provides a smoother ride than
    standard spring coils
--  Ergonomic seat shape relieves pressure
--  Three inches of super soft foam atop a wider sitting surface
    
Night Charger™ Complete Rechargeable Headlight System
--  Recharger plugs into power outlet eliminating the need to replace
    batteries and light stays on the bike while recharging
--  Exclusive Take Me Home™ feature monitors battery power; when power
    drops, light shifts to LED mode, maintaining safe light for up to 200 hours
--  No tools required to install or remove batteries
--  Portable and lightweight for use while walking or jogging
    
Click here for a 20-Minute Bike Check-up incorporating these do-it-yourself upgrades. http://media.marketwire.com/attachments/200505/210714_20MinuteBikeCheckup.pdf

Bell helmets and accessories are available at mass retailers throughout Canada, including Wal*Mart and other retailers.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and accessories in the auto racing, motorcycle, cycling and action sports categories. The company markets helmets and accessories under the Bell, Giro®, Blackburn®, CoPilot™, X Games, West Coast Choppers, Batman, Barbie™, Hot Wheels™ and Fisher Price™ brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Limerick, Ireland; and Hong Kong. Bell Sports distributes its products in 45 countries. More information about Bell bike helmets and accessories is available at www.bellbikestuff.com.

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