SOURCE: Omniture

May 06, 2008 08:00 ET

The Scientific Business of Thomson Reuters Increases Customer Insights Through Coradiant and Omniture Genesis Integration

SAN DIEGO, CA and OREM, UT--(Marketwire - May 6, 2008) - Coradiant, Inc., a leading provider of equipment used to manage and troubleshoot web applications, and Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the Scientific business of Thomson Reuters is benefitting from the Omniture Genesis integration between Coradiant and Omniture, decreasing IT investment and improving customer visibility. The Scientific business of Thomson Reuters is a leading provider of information solutions to the worldwide research and business communities.

"By using Coradiant TrueSight WA and Omniture SiteCatalyst in concert, we have decreased our IT resource investment and implementation time," said Ken MacKay, vice president of application services at the Scientific business at Thomson Reuters. "The combined solution provides us with increased visibility without introducing complexity. We now have additional data on the experience of the millions of people who visit our site."

TrueSight WA is a solution designed to provide a more comprehensive view of the user experience by integrating Web analytics information with online user service-level information -- the gauge for site performance and responsiveness -- into one system. TrueSight WA enables organizations to collect this Web analytics data without the requirements of Web page tagging.

"Our Omniture Genesis integration provides a solution that combines online service levels with online user actions to give greater insight to common metrics such as customer conversions," said Ali Hedayati, senior vice president of products at Coradiant. "Using TrueSight WA and Omniture SiteCatalyst together will allow organizations to better know how site design, content, performance and responsiveness are influencing their online visitors' experience."

The integration of TrueSight WA with Omniture SiteCatalyst is done through Omniture Genesis, a "Plug and Play" solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action. The global Omniture Genesis partner network benefits customers through a broad set of applications that integrate with Omniture solutions including ad networks, ad serving, content management, CRM, ecommerce, email marketing, site search, media, mobile, rich media, search marketing, site optimization, search engine optimization, user experience and many others.

"The combination of Omniture and Coradiant helps companies to better manage their end user experience without requiring IT resources," said Aaron Watson, senior director, strategic alliances at Omniture. "Coradiant's Genesis integration with Omniture provides businesses with added insight for performance and availability metrics that influence Web site effectiveness."

The Omniture Genesis integration for Omniture SiteCatalyst and TrueSight WA is now available. Interested customers may contact Omniture or Coradiant for further information. For a detailed case study on the Scientific business of Thomson Reuters' combined use of Coradiant and Omniture, please visit Coradiant online at http://www.coradiant.com/products/truesight_wa.htm or Omniture at http://www.omniture.com/en/products/marketing_integration/genesis.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

About Coradiant

Coradiant is the leading provider of equipment used to manage, optimize and troubleshoot web applications. Coradiant's award-winning TrueSight products use customer metrics gathered from each web user visit as their primary data source for IT management. Coradiant End-User Experience Management products are deployed in hundreds of leading organizations and Fortune 500 companies including software as a service (SaaS), e-commerce, entertainment, finance, insurance, healthcare, and education. Coradiant is headquartered in San Diego with offices in Boston, Montreal and the Netherlands. For more information, please visit www.coradiant.com.

Note on Forward-looking Statements

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Omniture Genesis and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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