SOURCE: Scientific Revenue

Scientific Revenue

December 08, 2015 11:08 ET

Scientific Revenue Integrates With Chukong Technologies SDKBOX Mobile Games Service

Dynamic Pricing & Revenue Optimization for In-App Purchases Now Available to Developers of Thousands of Games Using SDKBOX

SAN FRANCISCO, CA and MENLO PARK, CA--(Marketwired - Dec 8, 2015) -  Scientific Revenue, a dynamic pricing and revenue optimization service, today announced it has officially integrated with Chukong's SDKBOX, a collection of mobile services pre-certified to work with the popular Cocos2d-x game engine. Joining already integrated third party services including Chartboost and Google Analytics, Scientific Revenue is SDKBOX's first and only SDK for in-app purchase price optimization.

"Scientific Revenue's dynamic pricing technology is a huge win for developers. We're very pleased they are now pre-integrated into SDKBOX and can easily be added to any Cocos2d-X game or application," said Kai Zhao, general manager for Chukong USA. "Chukong has been working with Scientific Revenue for 2 years, and we're excited to take the relationship to the next level."

The Cocos2d-x game engine is used by over 450,000 game developers, and top publishers including Big Fish, DeNA, Square-Enix, Bandai-Namco, Mixi, and Social Point. These developers have access to the freely downloadable SDKBOX which makes it fast and easy for developers to integrate a wealth of pre-certified third party SDKs into their games through a single, unified SDK. SDKBOX is already being used in over 4,500 games. Developers using SDKBOX can now access Scientific Revenue's dynamic pricing service, which typically boosts payment conversions by 15 percent, and overall revenue by 20-40%, into their own Cocos2d-x-based games. 

"SDKBOX is an amazing win for the Cocos community," said Scientific Revenue co-founder and CEO William Grosso. "The lowered barriers to integration and the fact that Chukong puts every SDK through an exhaustive set of acceptance tests means that developers can easily integrate innovative third-party technology with confidence. We're excited to be part of the SDKBOX initiative with Chukong."

Mobile games are forecast to become a $45 billion market by 2018. However, since the vast majority of revenue stems from in-app payments from less than 5% of the total player base, and payments vary wildly at different times in different parts of the world and from player to player, game studios leave billions of dollars on the table every year. 

Developers using SDKBOX now have access to a powerful new way to monetize. Created by a team of data scientists with decades of experience in game economics and analytics, drawing on insights from the world's most successful publishers, Scientific Revenue's dynamic pricing engine creates customized, targeted in-app payments for each player, enabling game developers to maximize price monetization while maintaining integrity over their gameplay experience.

ABOUT CHUKONG TECHNOLOGIES
Chukong Technologies is a leading mobile entertainment platform company that drives and maintains a healthy development ecosystem, provides users with excellent digital content, and pushes the digital entertainment experience forward. Chukong has helped some of the world's largest mobile developers navigate the complexities of the Chinese mobile market, as well as published many of the most popular mobile titles in China, such as the Fishing Joy franchise. Chukong Technologies aims to become a leading digital distribution company and is currently expanding its infrastructure and partnerships to facilitate new business opportunities. Headquartered in Beijing, China, the company also has operations in Tokyo, Seoul, Taipei, and Menlo Park, California. For more information, please visit http://en.chukong-inc.com and follow the company on Twitter at @CocoaChina.

ABOUT SCIENTIFIC REVENUE
Founded by a team of game industry veterans, economists, and data analysts, Scientific Revenue is dedicated to maximizing the money mobile developers make from their creative work. With an SDK already integrated in games with over 100 million total downloads, Scientific Revenue's dynamic pricing engine for in-app purchases typically boosts payment conversions by 15 percent, and overall revenue by 20-40%. Based in San Mateo, Scientific Revenue is backed by Walden Venture Capital. Visit us online at http://www.scientificrevenue.com. Follow us on Twitter @SciRevenue.

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    Vanessa Camones
    theMIX agency for Scientific Revenue
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