SOURCE: Life Fitness

Life Fitness

July 08, 2015 16:10 ET

SCIFIT Joins Life Fitness Brand Family

Life Fitness Enters Active Aging Fitness Market Through SCIFIT Purchase

ROSEMONT, IL--(Marketwired - Jul 8, 2015) - Life Fitness, the global leader in commercial fitness equipment, today announced that SCIFIT Systems, Inc. will join the company's brand family. The addition of SCIFIT provides Life Fitness with an expanded product line-up and increased access to the growing active aging market, as well as the medical wellness and rehabilitation fitness segments. SCIFIT was acquired by Life Fitness' parent company, Brunswick Corporation (NYSE: BC).

"With our industry leadership and SCIFIT's innovative products and expertise within the active aging and medical exercise categories, the SCIFIT acquisition positions Life Fitness to provide products to support the rapidly growing senior population," said Chris Clawson, president of Life Fitness. "Life Fitness will now be able to equip facilities from retirement communities and assisted living centers to nursing homes, long-term care environments and rehabilitation centers with fitness products tailored for the facility's users."

Founded in 1987 and based in Tulsa, Okla., SCIFIT has an extensive line of fitness equipment designed to address the needs of active seniors and patients undergoing rehabilitation. With products that are highly accessible for any age or ability, SCIFIT products are staples in facilities where users are building or regaining strength, or maintaining wellness.

SCIFIT has a comprehensive product line-up with equipment that can be focused on the needs of the upper body, lower body or total body movements using machines that can be customized to the user's specific needs and ability level. With low starting resistance, step-through entry for wheelchair access, and built-in workload safeguards for cardiovascular training, SCIFIT provides a safe and user-friendly solution for seniors or those who train them. The equipment is also ideal for rehabilitation for athletes and uniformed services personnel, as well as those with special needs.

In addition to benefitting from the Life Fitness industry-leading biomechanics team and the company's long tradition of product innovation, SCIFIT will also now be available to the Life Fitness global network. "With Life Fitness product distribution in more than 120 countries, the opportunity to expand SCIFIT products to our global channels will be a major benefit for aging populations worldwide," said Clawson.

About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment and billiards tables, accessories and game room furniture under the brand names Life Fitness, Hammer Strength, SCIFIT and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information on Life Fitness and its family of brands, visit www.lifefitness.com, www.brunswickbilliards.com and www.scifit.com

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and accessories; Land 'N' Sea, BLA, Kellogg Marine, Diversified Marine and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness, Hammer Strength and SCIFIT fitness equipment, and Brunswick billiards tables and table tennis. For more information, visit http://www.brunswick.com.

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