SOURCE: Scotiabank

Scotiabank

April 16, 2015 09:00 ET

Scotia iTRADE Makes Seeking Alpha Content Available to All Clients

TORONTO, ON--(Marketwired - April 16, 2015) - Scotia iTRADE® is very pleased to announce that it's the first online brokerage in Canada to offer clients content from Seeking Alpha, a U.S-based crowdsourced website for investment research, with broad coverage of stocks, Exchange Traded Funds (ETFs) and investment strategy.

Seeking Alpha will be easily accessible to clients on Scotia Online. Clients will be able to access daily Seeking Alpha content including fundamental research and deep dive analysis. In addition, clients can also view the commentary such as discussions, different perspectives, alternative insights and other discourse on authors; a feature of Seeking Alpha that many users highly value.

"We're always striving to enhance Scotia iTRADE products and services for the benefit of our clients, and we believe this new partnership with Seeking Alpha provides an incredible value-add," said Susi McCord, Managing Director at Scotia iTRADE. "We want to help our clients make informed investment decisions, and this partnership with Seeking Alpha, together with our other premium content providers, empowers our clients with the information they need when investing or trading."

"Our largest readership outside of the U.S. is in Canada, by a large margin," said Guy Cohen, Director of Business Development at Seeking Alpha. "We're delighted to be partnering with Scotia iTRADE to bring our actionable news and analysis to a wider audience of sophisticated investors north of the border."

Providing direct access to the investment ideas of financial professionals and industry insiders, Seeking Alpha has more than four million registered users, 10,000 contributing authors and 280,000+ commenters. Each day, Seeking Alpha produces around 5,200 analysis pieces monthly from their crowdsourced model. The insight and discussion on the site is also well known for being both informed and sophisticated. 

About Scotia iTRADE
Scotia iTRADE is Scotiabank's online brokerage service. At Scotia iTRADE, direct investors can choose from a range of trading platforms and benefit from low commissions, a variety of online tools and resources, as well as investor education customized by skill level. For more information please visit www.scotiaitrade.com.

Scotia iTRADE® (Order-Execution Only Accounts) is a division of Scotia Capital Inc. ("SCI"). SCI is a member of the Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada. Scotia iTRADE does not provide investment advice or recommendations and investors are responsible for their own investment decisions. ®Registered trademark of The Bank of Nova Scotia. Used under license.

About Scotiabank
Scotiabank is Canada's international bank and a leading financial services provider in North America, Latin America, the Caribbean and Central America, and parts of Asia. We are dedicated to helping our 21 million customers become better off through a broad range of adviceproducts and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking. With a team of more than 86,000 employees and assets of $852 billion (as at January 31, 2015), Scotiabank trades on the Toronto (TSX: BNS) and New York Exchanges (NYSE: BNS). Through our global philanthropic program, Scotiabank and its employees support causes at a grassroots level. Recognized as a leader for our charitable donations and philanthropic activities, Scotiabank has contributed on average $50 million annually over the last five years to community causes around the world.

About Seeking Alpha
Seeking Alpha is a crowdsourced platform for investment research, with broad coverage of stocks, asset classes, ETFs and investment strategy. In contrast to other equity research platforms, insight is provided by investors and industry experts rather than sell-side analysts. 

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