Canadian AIDS Society

Canadian AIDS Society

July 15, 2014 09:00 ET

Scotiabank AIDS Walk for Life: Why You Should Get Involved!

OTTAWA, ONTARIO--(Marketwired - July 15, 2014) - What motivates someone to support the Scotiabank AIDS Walk for Life?

For a segment of the population, their drive to donate stems from their personal experience with HIV/AIDS. They may have a significant other or family member - or it may even be themselves - living with HIV/AIDS, compelling them to get involved and support the HIV/AIDS cause.

But what about the rest of the population; how does HIV/AIDS touch the lives of average Canadians, and why should they choose to support this cause over others?

"In Canada, there are over 71,000 people living with HIV/AIDS today," said Monique Doolittle- Romas, Chief Executive Officer of the Canadian AIDS Society. "Look around - there is a good chance that people who are living with HIV/AIDS are your colleagues, neighbours, and friends. Whether we realize it or not, HIV/AIDS is part of our immediate world."

Despite leading fuller and longer lives than ever before, people living with HIV/AIDS are still facing many obstacles, including varying forms of stigma and discrimination. Even with numerous breakthroughs in treatment, there is still no cure.

The annual Scotiabank AIDS Walk for Life provides an opportunity for the general public to engage and understand the various issues surrounding HIV/AIDS in Canada, and offer direct support to those living with or affected by HIV/AIDS within their own communities across the country.

All proceeds from the event remain in the communities in which the funds were raised. AIDS Service Organizations hosting fundraising and awareness walks use the proceeds to deliver quality programs and services to people living with HIV/AIDS in the communities in which they live. Funds are also used to provide education and resources to prevent new infections.

"We are always encouraging more and more AIDS Service Organizations to come on board. It's never been easier to host a Scotiabank AIDS Walk for Life. All of the resources and materials are provided, and most of the administration has been centralized. By hosting a walk, you can help make the issue of HIV/AIDS apparent in your community," added Ms. Doolittle-Romas.

The official theme for this year's campaign is: "the easiest charity walk of all-time." Through collaboration with TBWA\Toronto - an innovative marketing and advertising firm - the Scotiabank AIDS Walk for Life stresses the ease and simplicity of getting involved in the Walk. The national campaign is scheduled for TV airing and will also be available for viewing online.

To learn more about the Scotiabank AIDS Walk for Life and to support the Walk, visit www.aidswalkforlife.ca.

National Corporate Sponsors

Each year, the Scotiabank AIDS Walk for Life National Corporate Sponsors play a vital role in ensuring the event's continued success. This year, the Canadian AIDS Society thanks the following National Corporate Sponsors and Media Partners:

Title Sponsor: Scotiabank

Platinum Sponsor: Santa Margherita Pinot Grigio Gold Sponsor: Gilead Sciences Canada Inc. Bronze Sponsor: Bristol-Myers Squibb Creative Sponsor: TBWA\TORONTO

Promotional Partners: Cineplex Media, Maclean's Magazine, Marketwired, Rainbow Cinemas/Magic Lantern Theatres, The Walrus Magazine, Google Ad Grants

Scotiabank AIDS Walk for Life

The Scotiabank AIDS Walk for Life is a project of the Canadian AIDS Society in partnership with the Positive Living Society of British Columbia, the AIDS Committee of Toronto, and community-based AIDS organizations across Canada. During the national week-long event, cities and communities from across the country host Walks to raise funds for local services and programming and to raise awareness about HIV/AIDS. As Canada's most important HIV/AIDS awareness and fundraising event, the Scotiabank AIDS Walk for Life has now raised over $40 million for community-based HIV/AIDS service organizations since 1996 and has attracted well over half a million participants. Scotiabank continues its multi-year commitment as title sponsor for the AIDS Walk, playing a key role in expanding its promotional and fundraising capacity.

About the Canadian AIDS Society

The Canadian AIDS Society (CAS) is a national coalition of community-based AIDS organizations across Canada. CAS is dedicated to strengthening the response to HIV/AIDS across all sectors of society, and to enriching the lives of people and communities living with HIV/AIDS. For more information, please visit www.cdnaids.ca.

www.aidswalkforlife.ca

www.marcheactionsida.ca

Contact Information

  • Media inquiries:
    Maria Feldman
    Communications Officer
    Canadian AIDS Society
    613.230.3580 extension 130
    mariaf@cdnaids.ca