Scotiabank AIDS Walk for Life

Scotiabank AIDS Walk for Life

September 11, 2013 10:12 ET

Scotiabank AIDS Walk for Life: You Don't Have to Do Much to Make a Difference

OTTAWA, ONTARIO--(Marketwired - Sept. 11, 2013) - Next week, thousands of people won't be doing much, but they will be making a difference. During the week of September 14 to 22, people in more than 40 communities across Canada will be stepping up for the annual Scotiabank AIDS Walk for Life to support the estimated 71,300 Canadians living with HIV/AIDS.

"Scotiabank operates in some 55 countries and we've seen the effects of HIV/AIDS on communities around the world. So, we are thrilled to once again partner with the Canadian AIDS Society for the 2013 Scotiabank AIDS Walk for Life," says Kaz Flinn, Scotiabank Vice President of Corporate Social Responsibility. "We, like the Canadian AIDS Society, are deeply committed to battling this life-threatening disease and fighting against the discrimination and stigma associated with it."

Since 1996, the Scotiabank AIDS Walk for Life has been a national project of the Canadian AIDS Society in partnership with Positive Living BC and the AIDS Committee of Toronto. The Walk has raised over $38 million and has attracted well over half a million participants. All of the money raised in each of the 46 hosting cities and communities goes towards supporting local services and programming for people living with and affected by HIV/AIDS in the community where the funds were raised.

In addition to the fundraising, the Scotiabank AIDS Walk for Life also raises awareness about HIV/AIDS in Canada.

"All over Canada - and the world - we have been working towards ending the HIV epidemic, and there have been some amazing steps forward; but, there is still no cure and no vaccine and the rate of new infections in Canada isn't declining," concedes Monique Doolittle-Romas, Chief Executive Officer of the Canadian AIDS Society. "The Scotiabank AIDS Walk for Life is as important as it ever was to raise funds for programs and services as well as to remind people that HIV is still a priority in Canada."

Working with TBWA, a global marketing and advertising firm - who donated their time and expertise - the Scotiabank AIDS Walk for Life has launched a new theme for the 2013 campaign: You don't have to do much to make a difference. "There are many other movements and charities out there that are asking people to do various things as they raise money," observes Doolittle-Romas, "Many of these things are fun ways to get involved in the movement, but not necessarily things you would do on a day to day basis. With the Scotiabank AIDS Walk for Life, all you have to do is join us as we take a stroll through our communities or donate or sponsor a walker or a team. It's really not much, but it really makes a huge difference."

To learn more about the Scotiabank AIDS Walk for Life, make a donation, sponsor a team or register to join a Walk in your community, visit www.aidswalkforlife.ca.

This year's Scotiabank AIDS Walk for Life takes place across Canada on the following dates:

Sunday, September 1 Saturday, September 21
- Fort McMurray, AB Peace River, AB
Cranbrook, BC
Nelson, BC
Fredericton, NB
Miramichi, NB
Happy Valley Goose Bay, NL
New Glasgow, NS
Kingston, ON
Oshawa, ON
Mississauga, ON
St. Catharines, ON
Waterloo, ON
Saturday, September 14 Sunday, September 22
Prince George, BC Calgary, AB
Springhill, NS Edmonton, AB
Sydney, NS Grande Prairie, AB
London, ON Red Deer, AB
Ottawa, ON Nanaimo, BC
Vancouver, BC
Sunday, September 15 Victoria, BC
Amherst, NS Winnipeg, MN
Chatham-Kent, ON Saint John, NB
Peterborough, ON Corner Brook, NL
Regina, SK St. John's, NL
Halifax, NS
Wednesday, September 18 Truro, NS
Moricetown, BC Charlottetown, PE
Whitehorse, YT Dryden, ON
Guelph, ON
Thursday, September 19 Toronto, ON
Smithers, BC Windsor, ON
Thunder Bay, ON Saskatoon, SK
Friday, September 20
Hazelton, BC
National Sponsors
Title Sponsor: Scotiabank
Platinum Sponsor: Santa Margherita - Pinot Grigio wines
Gold Sponsor: Gilead Sciences Canada Inc.
Bronze Sponsor: Bristol-Myers Squibb
Creative Sponsor: TBWA/TORONTO
Official Courier: CanPar
Promotional Partners: Cineplex Media, Empire Theatres, enRoute Magazine,
Maclean's Magazine, Marketwired, Rainbow
Cinemas/Magic Lantern Theatres, The Walrus Magazine

Scotiabank AIDS Walk for Life

The Scotiabank AIDS Walk for Life is a project of the Canadian AIDS Society in partnership with the Positive Living Society of British Columbia, the AIDS Committee of Toronto, and community-based AIDS organizations across Canada. During the national week-long event, cities and communities from across the country host Walks to raise funds for local services and programming and to raise awareness about HIV/AIDS. As Canada's most important HIV/AIDS awareness and fundraising event, the Scotiabank AIDS Walk for Life has now raised over $38 million for community-based HIV/AIDS service organizations since 1996 and has attracted well over half a million participants. Scotiabank continues its multi-year commitment as title sponsor for the AIDS Walk, playing a key role in expanding its promotional and fundraising capacity.

About Scotiabank

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic program, Bright Future. Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, Scotiabank has provided on average approximately $47 million annually to community causes around the world over each of the last five years. Visit us at www.scotiabank.com.

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