SOURCE: Scotiabank

Scotiabank

October 08, 2014 08:00 ET

Scotiabank Announces Presenting Sponsorship of the Rogers™ Hometown Hockey™ Tour

Scotiabank Is Excited to Kick Off Its Involvement in the National Tour and Demonstrate Its Commitment to Community Hockey in 25 Cities Along the Way

TORONTO, ON--(Marketwired - October 08, 2014) - Scotiabank will be on the road this hockey season, joining the Rogers™ Hometown Hockey™ Tour as presenting sponsor and bringing to life its commitment to community hockey at all 25 stops along the way.

In addition to its sponsorship of professional teams and leagues, Scotiabank is also extremely proud of its deep roots in community hockey and is proud to support over 5,000 community hockey teams across the country. As a sponsor of Rogers™ Hometown Hockey™, the bank will celebrate its involvement by inviting all locally sponsored teams to its on-site activation, the Scotiabank Community Locker Room.

"Community hockey is at the heart of Scotiabank's sponsorship program and the Rogers™ Hometown Hockey™ Tour is a fantastic way for us to celebrate that," says Clinton Braganza, Scotiabank Senior Vice President of Marketing, Canadian Banking. "Hockey matters to us at Scotiabank because it matters to all Canadians, we see this everyday with our employees and customers. In fact, in a nod to the sport, we've even coined a new unofficial season -- the 5th Season -- that is dedicated to hockey and how it brings communities together. We are proud to continue the relationship we have with hockey teams, leagues and families across the country and bring them to life through our activation at Rogers™ Hometown Hockey™ Tour."

In addition to community-centric activations and some very special NHL Alumni™ along the 25-stop tour, Scotiabank will bring a variety of special experiences for hockey fans, players and newcomers alike.

Rogers Hometown Hockey: Scotiabank's Involvement At-A-Glance:

  • Scotiabank community hockey branded truck and trailer will serve as the backdrop to all on-site activity.
  • Young hockey fans will get to experience the Scotiabank Community Locker Room, a tented area where kids will see their local hockey community environment come to life.
    • Each community's identity will be represented through the design of the activation, from the custom league signage to the youth commemorative jersey giveaways with each community name printed on the back.
    • Interactive games like air and bubble hockey.
    • NHL broadcast viewing area including free popcorn.
  • Scotiabank has a few extra surprises in store with guest appearances from an exciting list of NHL Alumni who will be joining different legs of the tour.
    • NHL Alumni™ will celebrate Canada's unofficial 5th Season with the crowd by taking part in a Hot Stove event as well as spending time with hockey fans at the Scotiabank Community Locker Room, where there will be photo opportunities and signed autograph cards.
  • Fans will have the opportunity to take photos with their smart phones and upload to Twitter or Instagram using designated event hashtag #The5thSeason and instantly print them on the spot.

Scotiabank is also inviting Canadians nationwide to share how they celebrate the 5th Season in their communities by tagging their photos, posts and tweets with the hashtag #The5thSeason.

For more information about all of the Scotiabank activities taking place at Rogers™ Hometown Hockey™ Tour, please visit www.scotiabank.com/the5thseason.

Scotiabank and the Rogers Hometown Hockey Tour will be rolling into a town near you on the following dates:

  • October 11-12 -- London, ON
  • October 18-19 -- Selkirk, MB
  • October 26-27 -- Saskatoon, SK
  • November 1-2 -- Red Deer, AB
  • November 8-9 -- Burnaby, BC
  • November 15-16 -- Kelowna, BC
  • November 22-23 -- Fort McMurray, AB
  • November 29-30 -- Brandon, MB
  • December 6-7 -- Sudbury, ON
  • December 13-14 -- St. Catharines, ON
  • December 20-21 -- Kingston, ON
  • January 10-11 -- Moncton, NB
  • January 17-18 -- Charlottetown, PEI
  • January 31 - February 1 -- Dollard-Des-Ormeaux, QC
  • February 7-8 -- St. John's, NL
  • February 15 -- Cole Harbour, NS
  • February 21-22 -- Boischatel, QC
  • February 28 - March 1 -- Sault Ste. Marie, ON
  • March 7-8 -- Thompson, MB
  • March 14-15 -- Regina, SK
  • March 21-22 -- Prince George, BC
  • March 28-29 -- Lethbridge, AB
  • April 4-5 -- Kanata, ON

About Scotiabank
Scotiabank is the Official Bank of the NHL®, NHL Alumni™, CWHL, Vancouver Canucks®, Winnipeg Jets®, Toronto Maple Leafs®, Ottawa Senators®, Edmonton Oilers® and the Calgary Flames® whose home arena is the Scotiabank Saddledome. The Bank also has a partnership with the Montreal Canadiens®. Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues. Across Canadian communities coast to coast, Scotiabank's Community Hockey Sponsorship Program reaches out to over 5,000 minor hockey teams. To find out more about Scotiabank's hockey programs, please visit www.scotiabank.com/the5thseason

Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through Bright Future, our global philanthropic program, Scotiabank and its employees support causes at a grassroots level across six pillars: health, education, social services, arts and culture, environment and sports. Recognized as a leader for our charitable donations and philanthropic activities, Scotiabank has contributed on average some $50 million annually over the last five years to community causes around the world.

NHL and the NHL Shield are registered trademarks and NHL Alumni name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2014. All Rights Reserved.

™Trademark(s) of Rogers Communications, used under license or with permission. Al rights reserved. ©2014

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