SOURCE: Scotiabank


April 21, 2016 13:40 ET

Scotiabank Partners With the NHL and Project North to Bring Hockey Experiences and New Equipment to Nunavut Youth

The Stanley Cup® and Two NHL Alumni™ Are Set to Appear in Seven Northern Communities, April 28-30

IQALUIT, NU--(Marketwired - April 21, 2016) - Scotiabank is teaming up with the NHL®, Project North, First Air and Canadian Tire Corporation to deliver 50 bags of new hockey equipment and an unforgettable experience to seven communities in northern Canada on April 28-30.

"Young people are the future, and Scotiabank is proud to help provide kids in Nunavut with hockey equipment, so that they can enjoy this great sport," said John Doig, Executive Vice President and Chief Marketing Officer at Scotiabank. "We recognize the importance of being a part of a team and how hockey unites our great country. We're committed to providing opportunities for all youth to play hockey because we know the positive impact it has on strengthening communities and how it can help unlock the infinite potential in our youth. We want to thank all of our partners, including the NHL®, Project North, First Air and Canadian Tire Corporation for helping us make this happen."

In partnership with Project North, a not-for-profit organization dedicated to enhancing the lives of children in Canada's North, Scotiabank and Canadian Tire Corporation are each donating 25 bags of hockey equipment to the communities of Kugluktuk and Igloolik.

The iconic Stanley Cup® will be visiting seven communities with NHL Alumni Lanny McDonald and Mark Napier. The tour will go to Kugluktuk, Resolute Bay, Arctic Bay, Pond Inlet, Igloolik, Cambridge Bay and Yellowknife.

"The Stanley Cup -- the most revered trophy in professional sports -- has traveled many miles. It's been to some of the greatest landmarks around the world and for amazing causes, and we're thrilled to help bring it to Kugluktuk, Resolute Bay, Arctic Bay, and Igloolik for the first time for this worthwhile initiative," said Laurie Kepron, NHL Group Vice President, Marketing.

First Air, the official airline of Project North, will navigate the tour which kicks off Thursday, April 28, in Kugluktuk.

"As the Airline of the North, we're honoured to work with our partners again this year and look forward to exciting events, giving back to the communities we serve," said Bert van der Stege, First Air's Vice President Commercial.

An itinerary can be found below:

Thursday, April 28:

  • Twenty-five bags of new equipment will be donated to students at the Kugluktuk Recreation Complex.
  • Resolute Bay residents will then have the opportunity to get up close and personal with the Stanley Cup® and NHL Alumni

Friday, April 29:

  • The group will travel to the communities of Arctic Bay and Pond Inlet. 

Saturday, April 30:

  • Twenty-five bags of new hockey equipment will be donated to the community of Igloolik.
  • The tour will continue in Cambridge Bay before making its last stop in Yellowknife.

"Project North is incredibly honoured to be part of this amazing tour of our Arctic communities," said Michelle Valberg, President and Founder, Project North. "For over seven years now, our organization has been working closely with these communities, and have witnessed their incredible stories first-hand. We are thrilled to be able to bring the Stanley Cup® to them, and we hope it inspires them to play for years to come."

A more detailed agenda will be announced soon to celebrate the Stanley Cup's journey to the North.

NHL, the NHL Shield, and the word mark and image of the Stanley Cup are registered trademarks and NHL Alumni name and logo are trademarks of the National Hockey League. © NHL 2016 All Rights Reserved.

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