SOURCE: Omniture

January 31, 2007 08:00 ET

Scottrade Selects Omniture to Optimize Online Campaign Performance

Leading Online Investment Firm Implements Omniture SiteCatalyst® to Maximize Online Advertising and Enhance the Customer Experience

OREM, UT -- (MARKET WIRE) -- January 31, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Scottrade, a leading branch-supported online investment firm, has selected Omniture to optimize its ad placement strategy, including analyzing creative elements such as images, messaging, offers, etc. at a detailed level to increase return on ad spend (ROAS). Using Web analytics data generated by Omniture SiteCatalyst®, Scottrade can also determine the effectiveness of its marketing campaigns and identify the strong and weak performing areas of its Web site, enabling the company to make key adjustments to convert more visitors into customers.

"Scottrade is focused on serving individuals who make their own financial investment decisions, so it is critical for us to understand how our customers interact with our Web site in order to provide a positive experience for each visitor," said Linda Gaal, Interactive Advertising Manager at Scottrade. "Omniture not only helps us understand whether our customers are finding the information they need, but also gives us insight into our online ad spending and placements. This insight allows us to try new opportunities, including evaluating new creative messages and exploring new types of media with evolving technology."

According to Gaal, Omniture provides her team with a real-time solution to help it analyze and optimize online campaign performance and ad spend. With this information, Scottrade is empowered with the data it needs to make efficient decisions around media buying and planning with online publishers, allowing the company to drive higher levels of ROAS. Additionally, Scottrade receives insight into paths visitors are taking before applying for an account, understands the most effective elements of its online strategy, and determines which messages drive quality responses. With this vast repository of information, Scottrade can not only continue to provide quality support to current customers, but can also provide prospects with a smooth and clearly defined online experience.

"We are excited to welcome another leader in the financial services industry to the Omniture community," said Gail Ennis, senior vice president of marketing at Omniture. "As marketers continue to shift advertising dollars online, it's more important than ever to evaluate and optimize ad spend based on measurable results."

About Scottrade

Scottrade is a leader in online investing and serves individual investors who are comfortable making their own investment decisions. Scottrade is unique in the industry because it boasts very low commission rates while offering easily accessible, local branch office support of online trading in 287 locations nationwide. is the online trading site of Scottrade and offers customers the convenience of placing orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each branch location with a licensed branch manager plus additional brokers and assistants.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information