SOURCE: Scout Analytics

Scout Analytics

October 16, 2012 08:00 ET

Scout Analytics Announces Industry-First Predictive Churn Analytics for the Cloud

New Solution Leverages Usage Data to Predict and Prioritize At-Risk Customers

SEATTLE, WA--(Marketwire - Oct 16, 2012) - Scout Analytics™, the leader in recurring revenue optimization, today announced the launch of Customer Success Optimizer, a software-as-a-service solution that enables cloud service providers to monitor customer usage and predict the right time to intervene before customer churn occurs.

In addition to minimizing churn, Customer Success Optimizer maximizes the lifetime value of each customer by giving service providers a new level of optics into adoption and utilization. Service providers can track, monitor and act on specific user segments, and customer success managers can use the data from each segment to contact the customers with the right training and support to grow usage and customer satisfaction.

By linking usage data with key decisions in customer success management, cloud service providers realize a 10 to 15 percent increase in customer lifetime value. Customer Success Optimizer provides the needed insights to intervene with the right assistance to the right customer at the right time.

Key Features of Customer Success Optimizer
Customer Retention Risk Report shows sudden drops in customer usage patterns and low utilization, which allows you to intervene when risk of churn first appears.

Patent-pending Yield Rating compares the customer price against usage, allowing you to quickly predict and prioritize both revenue and customer-related churn risks.

Customer, Rate Plan, and User Views of usage allow you to pinpoint the most and least-visited areas of your site, as well as who is and is not visiting, allowing you to intervene with the right training, support, or customer retention strategy at the right time.

Segment Manager helps you define and monitor customer usage milestones to know when a customer's progress is not on track.

Snapshots will let you identify and track retention program cohorts.

Customer Usage Statements show ongoing value received by each customer, and provide on-demand analysis and views of rate plans and usage.

"With the shift to the Cloud and subscriptions, massive volumes of usage data are being generated daily, yet most of it remains untapped," said Matt Shanahan, Senior Vice President of Strategy for Scout Analytics. "Transforming usage data into actionable insights is a critical lever for maximizing customer lifetime value. Customer Success Optimizer does just that, and is the first solution to go beyond usage reporting and actually predict which revenue and customers represent churn risks."

Additional Resources
Read more about Customer Success Optimizer on the Scout Analytics website:

About Scout Analytics™
Scout Analytics is the leader in recurring revenue optimization solutions specifically designed for online services. Scout Analytics' unique solutions allow service providers to predict, target, and monetize user engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.

Contact Information

  • Press Contact:
    Mike Parker
    Scout Analytics
    Email Contact