SOURCE: Scout Analytics

Scout Analytics

January 19, 2010 09:12 ET

Scout Analytics™ Closes 2009 on High Note as Behavioral Analytics Fulfills Growing Demand for Customer Intelligence

Strong Customer Adoption Validates Unmet Needs and Market Potential

SEATTLE, WA--(Marketwire - January 19, 2010) - Scout Analytics™, the leader in behavioral analytics for maximizing the lifetime value of customers, today announced the successful completion of its first full year in operation since introducing its SaaS solution in January 2009. In its first 12 months, Scout Analytics has secured 40 customers spanning several markets, forged strategic relationships with 2 channel partners, and is now providing revenue optimization analytics for its customers' more than 300,000 subscribers.

With the challenging year of 2009 behind them, many recurring-revenue businesses are re-thinking their revenue strategies and potentials for 2010. For content providers who rely heavily on usage as the basis for monetization, the depth of the customer relationship and intelligence is providing data that is necessary to drive revenue in this economy. By integrating usage, contract and firmographic data, Scout Analytics identifies monetizable patterns of customer demand, which on average raise recurring revenues by 10-15 percent.

"While there are a number of analytics on the market today to evaluate usability, popularity, and performance of content, Scout Analytics provides the first behavioral analytics solution to show who has what demand for content," said Mark Upson, president and CEO for Scout Analytics. "Our SaaS offering takes customer analysis to a new level, providing even greater segmentation and understanding of revenue drivers."

Through an automated process for gathering firmographic data and a usage scoring technique called Demand Rating™, Scout Analytics has the unique ability to rank customers on their likelihood to purchase or churn. Most importantly, Demand Ratings can be understood over a defined period of time, in comparison to other specific customers, to segments of customers and also across product lines -- all of which was not possible in the past. Strong adoption of the Demand Rating technology over the past year validates unmet needs and market potential.

"Scout Analytics is designed to measure and quantify what many thought was impossible -- namely the sources and quantity of customer demand," added Upson. "Our early adopters in real estate as well as media and information services are already experiencing strong ROI. 2010 brings the opportunity to introduce this technology into additional industries."

To follow Scout Analytics and the future of analytics, please visit

About Scout Analytics

Scout Analytics is the leading provider of behavioral analytics that help measure and monetize customer demand to increase profits for recurring revenue businesses. Scout Analytics' unique SaaS offering delivers revenue optimization across multiple industries, including real estate, financial information services, SaaS and digital media.

Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. Follow the Scout Analytics blog at

Contact Information

  • Media Contact:
    Kristina Molfino
    Kulesa Faul Inc. for Scout Analytics
    Email Contact