SOURCE: Scout Analytics

Scout Analytics

April 05, 2011 08:05 ET

Scout Analytics™ Demand Map™ Delivers First Predictive Pricing Solution for Paid Content

Behavioral Targeting Technology Increases Average Revenue per User 10-15 Percent

SEATTLE, WA--(Marketwire - April 5, 2011) -  Scout Analytics™, the leader in digital revenue optimization for publishers, today announced the availability of Demand Map™, an intuitive pricing solution that correlates revenue versus engagement for customers of paid content. With this new solution, Scout Analytics enables publishers to match the right license to the right customer at the right price.

As a patent-pending behavioral targeting solution, Demand Map is the first solution that identifies:

  • Overpriced and underpriced customer contracts with respect to engagement;
  • An upper bound price, a lower bound price and a target price for each contract to model discounting;
  • Quantitative revenue potential associated with overpriced and underpriced contracts;
  • Correlations of price to customer attributes for additional targeting.

The Demand Map enables publishers to:

  • Effectively negotiate increases in average revenue per user on underpriced contracts;
  • Prevent churn from customers with overpriced contracts by increasing engagement;
  • Modify licensing to match customer behavior and optimize revenue.

"Traditionally, publishers have not been able to answer the question of whether a customer was paying a fair price," said Matt Shanahan, SVP of strategy for Scout Analytics. "Our Demand Map answers that question. Once answered, product management, sales and service can target their efforts to bring revenue and engagement into alignment -- increasing average revenue per user 10-15 percent."

"Matching the correct price based upon content usage is a great way for publishers to ensure their customers are continually getting value from paid content," said Adam Greco, senior partner for Web Analytics Demystified. "Over or under charging customers for content in today's world of digital measurement is antiquated and Scout Analytics is leading the way with its Predictive Pricing Solution."

Today, Scout Analytics also announced the availability of a new whitepaper titled, "License Revenue Optimization for Paid Content - Maximizing Revenue and Profit Online." The paper illustrates the details of the Demand Map methodology and how it increases revenue and profit. The complimentary whitepaper is available for download at

About Scout Analytics
Scout Analytics is the leader in digital revenue optimization for publishers. Scout Analytics' unique solution allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. Follow the Scout Analytics blog at Scout Analytics is a trademark of Scout Analytics, Inc.

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