SOURCE: Scout Analytics

Scout Analytics

January 26, 2011 08:37 ET

Scout Analytics™ Guides Revenue Optimization Strategy for B2B Media and Information Companies

Rapid Company Growth in 2010 Centers Around Quantifying 20-30 Percent Untapped Revenue Potential for Publishers

SEATTLE, WA--(Marketwire - January 26, 2011) -  Scout Analytics™, the leader in digital revenue optimization for publishers, today announced another strong year of growth since going live with their software-as-a-service (SaaS) offering in January 2009. Fueled by research and validation showing publishers' average revenue per user (ARPU) is 20-30 percent below its potential, Scout Analytics achieved significant growth in customers and revenue.

At the heart of Scout Analytics technology is the ability to correlate publishers' revenue models versus user engagement. Scout Analytics identifies where access to a product is overpriced or underpriced based on the engagement profile of the customer. For this reason, Scout Analytics offers publishers actionable revenue opportunities by aligning the right product at the right price to the right customer. 

In 2010, Scout Analytics achieved the following milestones:

  • 4 consecutive quarters of record revenues
  • 2.8x year-to-year revenue growth, including a backlog of multi-year contracts
  • 60 percent growth in customers
  • 4 million revenue-generating accounts analyzed

"Historically, it has been difficult for publishers to align price and contracts to customer value," said Mark Upson, president and CEO for Scout Analytics. "Our analytics break through that barrier. The uptake of Scout Analytics in 2010 points to the great opportunity for revenue optimization solutions in media and information."

In addition to notable revenue and customer growth, in 2010, Scout Analytics also issued five product updates and filed for four patents around the integration of revenue data with web analytics. Customers publicly announced by Scout Analytics in 2010 include NASDAQ OMX, Seattle Daily Journal of Commerce, Internet Securities, Inc. and Elsevier Business Intelligence.

About Scout Analytics
Scout Analytics is the leader in digital revenue optimization for publishers. Scout Analytics' unique solution allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. Follow the Scout Analytics blog at

Contact Information

  • Media Contact:
    Kristina Molfino
    Kulesa Faul Inc. for Scout Analytics
    Email Contact