Scratching Is the New Swiping: Consumers Now Scratch Their Way to Rewards and Discounts From Their Favorite Brands

NEW YORK, NY--(Marketwired - Oct 15, 2015) - Consumers looking for mobile coupons and rewards can scratch their way to savings with Scratchy, the new consumer-interaction game app. Scratchy enables brands to reward their customers for their loyalty with unconditional rewards and great discounts in a fun and addicting environment.

Scratchy was created to remedy the backlash against intrusive mobile advertising and challenges faced by ad-blocking technologies. Designed by an experienced group of advertising professionals, the opt-in game environment allows players to pick the brands they'd like to win rewards from through scratch-card games of chance. Additionally, while playing a game, users receive great offers from brands they follow, thereby connecting qualified parties who can benefit from each other without outside noise and distractions.

• Scratchy launches with rewards and offers from such global brands as Apple, Best Buy, Converse, Banana Republic, American Eagle, Adidas, Nike, Gap, H&M, Bloomingdales, Ray-Ban, Victoria's Secret, Chipotle, Starbucks, Whole Foods, Sephora, Bed Bath & Beyond, Crate & Barrel, CB2, UBER, Steiner sports, Fanatics and Amazon

Replicating a traditional lottery scratch card, Scratchy requires users to 'scratch' three of six tiles hoping to find 3-of-a-kind brand logos. Players can win direct rewards from $5 and up off purchases depending on the level they are playing. Savings can increase in value as a player advances. In order to build and maintain momentum, each user receives ten scratches a day which can be increased by progressing to higher levels, social sharing and inviting friends to play.

"There exists an urgent need for brands to engage with willing consumers," said Ivica Djurdjevic, creator of Scratchy. "Scratchy enables brands to sidestep the ad-versus-ad-blocking fight and connect with consumers in a clean, sticky and opted-in environment."

Scratchy is a free iOS app and is available as a free download in the App Store. Android version is expected soon.

About Scratchy:

Scratchy is a mobile game app from publisher, Scratch App Inc., a startup based in New York City. Supported by Berlin based International advertising agency "NOA" whose owner is Ivica Djurdjevic, Scratchy has raised $2 million to date from European investors: German based company "Giacomo-products" and Slovakian based company "30-70."