SOURCE: Atlantic Records

January 23, 2008 11:07 ET

SCREAM Star Entertainment Announces the Launch of www.SCREAMSTAR.com

NEW YORK, NY--(Marketwire - January 23, 2008) - Michael Mauldin, chairman of SCREAM Star Entertainment and producer of the mega successful SCREAM Tour concert series, announced today the launch of www.SCREAMSTAR.com.

The highly interactive online destination will serve as the primary information portal for the SCREAM Tour, now in its eighth installment, and the launch of SCREAM Star Records; a new major distributed label helmed by Mauldin. Previous site, screamtour.com, had grown to over 350,000 users since its inception in 2005. SCREAMSTAR.com will continue the growing trend to become an important part of daily life for the elusive, trendsetting teen demographic.

Since debuting in 2001, the SCREAM Tour has proven to be among the most successful concert series in the nation. SCREAM alumni include the likes of: Bow Wow, Yung Joc, Omarion, Chris Brown, B5 & Ne-Yo. Most recently, SCREAMFEST '07, starring T.I. and Ciara, thrilled sold-out crowds in 20 markets during the summer of 2007 and featured special guests such as Jay-Z, 50 Cent, Kanye West, Diddy, R. Kelly, Nelly & Common. Plans are currently being made to ensure that this year's tour is better than ever before.

Beyond the new look, there are several key things about the new site that SCREAM Star Entertainment is proud to deliver:

SCREAM TV

The premier destination for the best editorial coverage of all SCREAM Star properties, and beginning January 25, fans will get to experience, for the very first time, the best performances and highlights from every SCREAM Tour. Dubbed the "SCREAM TOUR ANTHOLOGY," viewers will get never-before-seen performances, behind-the-scenes access and exclusive interviews from the hottest SCREAM stars of all time. It's all free and only available on SCREAMSTAR.com. New videos will premiere every other week through May.

SCREAM NATION

Keeping the fans connected 24/7. The SCREAM NATION Community Channel will allow fans to communicate with each other and S.S.E. by introducing all new Discussion Boards, Groups, and Chat features.

SOUND OFF

Listening to the voice of young America, SOUND OFF will include weekly polls that incite conversation and anticipation from users. Right now, fans vote on who they want to see on this spring's SCREAMFEST '08 concert tour.

Registration to the site is free and everyone that signs up will receive an exclusive voice tone for their cell phone. Registered fans will also have the opportunity to pre-order tickets to this year's SCREAMFEST before they go on sale to the general public.

And according to Michael Mauldin, "We Aren't Done!"

"Every few weeks, new features, promotions and content will roll out on the site, such as our search for THE NEXT SCREAM STAR, where we will allow users to upload their own performance video to be judged by a group of entertainment executives for their shot at being selected to compete on national television to win a recording contract with SCREAM Star Records, a performance on the SCREAM Tour and $100,000 cash!"

"SCREAM Star Entertainment is dedicated to maximizing our relationship with the trendsetting urban teen market; so stay tuned for what's to come from SCREAMSTAR.com and SCREAM Star Entertainment in 2008."

"CLICK HERE" to preview SCREAM TV now! The link is: http://link.brightcove.com/services/link/bcpid1370867835/bctid1370786440

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