Heritage Media Corporation
PINK SHEETS : HMCP

January 30, 2008 18:54 ET

Screen Giant Outdoor Video Billboard Used by World Championship Bull Riding Association

CALGARY, ALBERTA--(Marketwire - Jan. 30, 2008) - Screen Giant Media Corp., a specialty digital advertising subsidiary of Heritage Media Corporation (PINKSHEETS:HMCP), today announced the recent completion of its first contract with the World Championship Bull Riding Association.

For this world-class event, which took place November 30-December 1, 2007, Screen Giant supplied a screen and full production with 2 cameras for both live action and replays. Screen Giant received a phone call late Wednesday November 28th and mobilized a screen and hired the production crew for set up during the day Friday and started the show at 6 PM Friday night.

Dwight Epp, manager and project coordinator, said, "The ability to coordinate and complete jobs on short notice is one of our best attributes. We were still completing the FIS World Cup in Lake Louise and were able to complete another show because of our depth in technical support. In 2006 we supplied the Calgary Flames hockey franchise a screen in a couple of hours for their 25th anniversary video that they wanted to show outside the Saddledome in Calgary.

Screen Giant Media provides customized advertising opportunities for blue chip organizations like Coca Cola, Westjet Airlines, Warner Brothers and Alberta Treasury Branches. These organizations have benefited from increased exposure and message retention as a direct result of this new digital medium.

About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.

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