Heritage Media Corporation
PINK SHEETS : HMCP

January 28, 2008 20:35 ET

Screen Giant Outdoor Video Billboards Perform Flawlessly at Recent FIS World Cup Ski Races

CALGARY, ALBERTA--(Marketwire - Jan. 28, 2008) - Screen Giant Media Corp., a specialty digital marketing subsidiary of Heritage Media Corporation (PINK SHEETS:HMCP), today announced that it has successfully completed its first contract with Quebec-based Precision Timing International, a world leader in sports timing technology and event expertise.

Screen Giant supplied high-resolution full-color outdoor video screens for the FIS World Cups which took place in the majestic Canadian Rockies at Panorama, British Columbia and Lake Louise, Alberta. The Races were held at Panorama on Nov 24-25, 2007 and at Lake Louise on Nov 24-25, 2007 as well as Dec 1-2, 2007.

These LED video displays were extremely important to the racers. After crossing the finish line, they could immediately look to see where they had placed in the race and what the times were. Spectators could also monitor intermediate times to see if a racer had a chance to win, making the event more exciting for them.

Ski hills are a big challenge for display companies, with temperatures ranging between -15 and -25 degrees Celsius and wind chills in the -30 degree Celsius range. Also, Lake Louise faces directly south into the winter sun so brightness is a major factor. With Screen Giant video boards generating 10,000 nits of brightness, viewing was no problem despite the sun.

Screen Giant Media provides customized advertising opportunities for blue chip organizations like Coca Cola, Westjet Airlines, Warner Brothers and Alberta Treasury Branches. These organizations have benefited from increased exposure and message retention as a direct result of this new digital medium.

About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.

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