SOURCE: Scribe Software

October 30, 2012 08:00 ET

Scribe Addresses CRM Integration Needs of SMB Market

Dedicated Scribe Partners Expedite CRM Integration Through Scribe Online and Accelerate Program

MANCHESTER, NH--(Marketwire - Oct 30, 2012) - Scribe, the leader in CRM data integration, today announced the Scribe Accelerate CRM Integration program for small to medium-size businesses. An exclusive group of Scribe Online partners are helping SMBs realize the full value of their CRM implementations through rapid data integration with other business applications, including accounting, compensation, and email. When employees can find comprehensive information in a CRM solution, they use CRM instead of looking elsewhere for the data they need. With increased CRM adoption comes increased productivity and a greater return on CRM investment.

Stand-Alone CRM Failure
Over half of CRM implementations fail. According to research at Nucleus Research, 52 percent of companies with new CRM implementations are willing to switch to a new CRM application within six months,1 and 80 percent of the potential benefits of CRM have yet to be achieved with one of the key areas for ROI opportunity being integration.2 When companies find it difficult to integrate CRM with other critical business applications, employees look elsewhere for customer data, which discourages the use of CRM. As a result, these companies don't realize the value of CRM and blame the application.

Scribe Accelerate Partners for SMBs
Of the exclusive group of dedicated Accelerate partners in the United States, Harvest Solutions, a customer relationship management, sales force automation, and business analytics consulting firm specializing in small to medium-size businesses, has found success using Scribe solutions to help clients integrate Microsoft Dynamics CRM or Salesforce CRM with other critical business applications, including ERP systems such as Microsoft Dynamics GP.

"Most of our business is cloud based, and we recommend Scribe Online as an easy way to perform common integrations," said William Goulette, practice director for Dynamics CRM and Integration at Harvest Solutions. "Scribe provides Accelerate Solution Paks with pre-built integrations for common and under-serviced applications such as GoToMeeting. Most of our customers will find that integration and others like it very helpful. It's easy to use and will be a quick hit with them. Ultimately, the Accelerate program and Scribe Service Pak integrations will help companies use their CRM systems more strategically."

Professional services consulting firm, PowerObjects, is also one of the decided Accelerate partners benefiting from the Scribe partnership and Accelerate program. 

"PowerObjects is very excited to incorporate the value of Scribe Online into our PowerSuccess offering to Dynamics CRMOnline customers," said Jim Sheehan, COO of PowerObjects. "The Scribe Accelerate Solution Pak for Quickbooks will allow our small business customers to realize the value of integration at an affordable price point. PowerObjects is pleased to be extending our Scribe Partnership through our participation in the Accelerate program to meet the integration needs of all of the market segments we serve."

Other Accelerate partners in the United States include:

  • Ledgeview Partners, LLC - a customer relationship management (CRM) firm
  • Webfortis, LLC - CRM experts

Integrated CRM Success
Integrated CRM can deliver significant results for SMBs. Scribe's SMB Accelerate initiative offers proven expertise through dedicated Scribe Online partners and a fast, affordable way to integrate CRM with leading business applications -- regardless of the number of CRM seats an SMB has.

"When customer data is synched between marketing, finance, support, and CRM applications, companies close more deals more often, increase customer satisfaction, and convert more prospects," said Lou Antonucci, Scribe's vice president of sales. "Scribe's Accelerate program ensures that SMBs have the same advantages as larger companies with integrated CRM."

About Scribe
Scribe Software is the leader in CRM data integration solutions, helping businesses maximize their investments in CRM, ERP, industry applications, and other data assets. With over 12,000 customers and 1,000 partners worldwide, Scribe is a proven provider of cost-effective, reliable data solutions that give a competitive advantage to businesses large and small. With a range of offerings covering cloud, hybrid, and premise integration needs, Scribe has solutions that span a wide array of industries including Financial Services, Life Sciences, Manufacturing, and Media & Entertainment. For more information, please visit www.scribesoft.com, follow Scribe on Twitter, or subscribe to the Scribe Blog.

Sources:

1 Notes and Reports, "CRM: Propensity to Switch," Notes and Reports, September 2012, Nucleus Research

2 Notes and Reports, "CRM: 80 percent of returns are yet to be achieved," October 2012, Nucleus Research

Contact Information

  • Scribe Media Contact:
    Andrea Nieto
    B3 Communications for Scribe
    Email: Email Contact
    415-378-9562