May 18, 2011 09:00 ET

SCVNGR Adds Social Gaming Fun to Journeys Backyard BBQ Tour

CAMBRIDGE, MA--(Marketwire - May 18, 2011) - With Journeys Backyard BBQ Tour rockin' its way across the country this summer, SCVNGR, the social game all about going places, doing challenges and earning rewards, has teamed up with Journeys to pump up the fan engagement volume. As Journeys hits up five cities with its free extreme sports and music fest, SCVNGR's social game layer will encourage fans to interact with the festivities and reward them for having a jammin' good-time!

By playing fun, quick Backyard BBQ-themed challenges on SCVNGR, like snapping a pic of Chris Haslam getting air or sending in a song request for the band, fans can experience the event in a more interactive, social way. Plus, as fans complete challenges, they'll earn points towards unlocking some awesome rewards, like a special offer from Journeys or the chance to skip the line to meet the X-Games athletes on tour.

"After demonstrating continued success with Journeys' in-store SCVNGR promotion, we're excited to bring another Journeys campaign to life outside of the retail environment," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "SCVNGR's game layer provides Journeys with a fun way to add social engagement to each festival and reward customers while they're there."

"We're always looking for creative ways to engage our consumers within the mobile space," said Kari Irons, Director of Marketing at Journeys. "Location-based services continue to grow in popularity among the teen demographic, so we're excited that our successful partnership with SCVNGR puts us at the forefront of this trend."

Download the free SCVNGR app in the Android Market or Apple App Store, head to the nearest Journeys Backyard BBQ Tour stop, and start playing! To check out the Backyard BBQ Tour locations and learn more about Journeys Backyard BBQ on SCVNGR, go to

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit to learn more.

Contact Information

  • Media Contacts:
    LaunchSquad for SCVNGR
    Mike Farber or Anna Farnum
    scvngr [at] launchsquad [dot] com
    Boston: 617-945-1915