BOSTON, MA--(Marketwire - November 19, 2010) - As the holiday shopping season swings into full gear, one of the nation's premier family shopping destinations -- Patriot Place -- is becoming the first retail center to build on fast-growing location-based game SCVNGR by launching challenges and rewards for visitors today. The two companies will also be holding a holiday kick-off event on Saturday, November 27th. Join Patriot Place and SCVNGR at the CBS Scene Restaurant & Bar and Tech Superpowers, complete challenges on SCVNGR, and have the chance to win gift cards and an iPod shuffle.
Patriot Place, located adjacent to Gillette Stadium in Foxborough, Mass., features more than 1 million square feet of shopping, dining and entertainment options, including large and boutique retailers, 16 casual to high-end restaurants and other nightlife venues, as well as seasonal attractions such as Winter Skate at Patriot Place presented by Reebok. The destination shopping center was ranked as a "Top 10 Social Shopping Center" in April 2010 by CenterSocial.com, and is closing out the year by building on the location-based game SCVNGR to engage its regular visitors like never before. Dozens of Patriot Place's shops, restaurants and entertainment venues -- from Bass Pro Shops and Eastern Mountain Sports to CBS Scene Restaurant & Bar -- have signed up to participate in the Patriot Place-SCVNGR partnership and rewards.
SCVNGR is a fast-growing global game you play on your iPhone or Android. Go places, check in and complete other challenges, earn points and unlock awesome rewards -- like discounts and free stuff -- and share your gaming and rewards activity with your SCVNGR, Facebook and Twitter friends. Everyone who plays SCVNGR helps build SCVNGR -- from your neighborhood watering hole to national retailers and shopping destinations like Patriot Place -- as well as the more than half a million people playing SCVNGR.
"The challenge facing every retail development is how to expand entertainment opportunities and provide experiences for visitors that transcend the traditional retail model," said Patriot Place General Manager Brian Earley. "At Patriot Place, we've been a leader in our industry in providing one-of-kind experiences through unique retail, dining and entertainment offerings as well as free family programming. We try to bring an element of fun to the retail shopping experience, which is why we're proud to be the first retail development to deploy SCVNGR."
"Patriot Place has a long history of firsts as a leading U.S. shopping destination," said Chris Mahl, SVP of business development and Chief Brand Alchemist at SCVNGR. "Now they are the first to build on SCVNGR along with their retail partners, innovative entertainment programs and on-site venues. These attractions, along with the top-notch shopping and dining experiences at Patriot Place, allow Patriot Place to build on SCVNGR's game layer to engage consumers at all levels."
The launch of challenges and rewards on SCVNGR at Patriot Place will be celebrated throughout the day Saturday, November 27th at CBS Scene Restaurant & Bar and throughout the center. So grab SCVNGR for iPhone and Android, head to Patriot Place, and start playing and saving!
About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.
About Patriot Place
Patriot Place, located adjacent to Gillette Stadium in Foxborough, Mass., features a wide variety of shopping, dining and entertainment options, including large and boutique retailers, 16 casual to high-end restaurants and other nightlife venues. Among the highlights of Patriot Place are the northeast's only Bass Pro Shops, a state-of-the-art Showcase Cinema De Lux, a Showcase Live concert venue, the 19,000-square-foot CBS Scene Restaurant & Bar, the award-winning Hall at Patriot Place presented by Raytheon, a Brigham & Women's/Mass General Health Care Facility and the four-star Renaissance Hotel & Spa at Patriot Place. In 2010, 5 Wits Productions opened an interactive entertainment experience, "Espionage," at Patriot Place and will soon open another, "20,000 Leagues." Also coming soon is Patriot Place's 17th restaurant, Toby Keith's I Love This Bar & Grill and the return of Winter Skate at Patriot Place presented by Reebok, an outdoor ice skating rink. For more information, visit www.patriot-place.com.
Contact Information:
Media contact
Emilie Cole for SCVNGR
Scvngr [at] launchsquad [dot] com
San Francisco: 415-625-8555
Jeff Cournoyer for Patriot Place
jeffco [at] patriots [dot] com
508-549-0492
