CAMBRIDGE, MA--(Marketwire - December 23, 2010) - With the ski season officially here, the East Coast's premier skiing and snowboarding destination, Stowe Mountain Resort, is teaming up with social-gaming app SCVNGR this winter to bring a fun new way for skiers and riders to experience the tallest peak in Vermont.
Stowe Mountain Resort is the first ski and mountain resort to join forces with SCVNGR, the game all about going places, doing challenges and earning points. The mountain is bringing game dynamics to the slopes and engaging with skiers and riders by building Stowe-themed challenges on SCVNGR's customizable social game engine for fun and engaging guest loyalty. These quick challenges, like sharing the name of a favorite Stowe trail or sending in a report of ski conditions, will earn players points towards unlocking special Stowe Badges. Players who earn enough points to unlock Stowe Badges on SCVNGR will have the chance to also win prizes being awarded weekly by Stowe, such as lift tickets, Stowe Points Cards and other sweet prizes.
"We're stoked to be teaming up with Stowe Mountain Resort as the first Ski Mountain to leverage social gaming and reward loyal visitors on SCVNGR," said Ashleigh Reisner, City Princess and outdoors enthusiast at SCVNGR. "Our partnership with such an innovative, quality-driven Ski Mountain will serve as an example for others in the industry to follow."
"We're always looking for new ways to integrate cutting-edge technology and enhance our guests' experience," said Jeff Wise, Director of Communications at Stowe Mountain Resort. "From our on-mountain experience to dining to night life, SCVNGR's social game engine provides a perfect way for Stowe to engage our guests with everything the resort has to offer."
Perfect snow conditions and short lift lines aren't the only things that will get skiers and riders running to the slopes this season! Grab the free SCVNGR app at either the Android Market or Apple App Store, head to Stowe Mountain Resort in Vermont, do challenges, earn points, unlock Stowe Badges and win sweet prizes! For more information about Stowe Mountain Resort challenges on SCVNGR, please visit scvngr.com/stowe.
About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.
About Stowe Mountain Resort
The addition of a new slope side luxury hotel & spa, new base area, an inter-mountain transfer gondola, new lifts & trails, new mountainside restaurants, new mountain golf course, new winter & summer attractions and spectacular mountainside residences have reinforced Stowe Mountain Resort's position as an internationally renowned year-round destination. Visit www.stowe.com.
Contact Information:
Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Anna Farnum
Scvngr [at] launchsquad [dot] com
Boston office: 617-872-0769
Jeff Wise for Stowe Mountain Resort
jwise@stowe.com
802-253-3437