CAMBRIDGE, MA--(Marketwire - February 7, 2011) - Don't you just love the way that 3D technology makes the excitement of movies pop right off the screen? Well, hold onto your glasses because SCVNGR -- the social game engine that's all about going places, doing challenges and earning rewards -- today announced a partnership with National Amusements Theatres to bring the social game to Showcase Cinemas in select cities around the United States. By playing SCVNGR, avid moviegoers can complete challenges to earn points and unlock sweet rewards -- like a 3D movie ticket upgrade!
"By teaming up with SCVNGR we're creating a fully interactive experience for our customers at Showcase," said Scott Bernstein, VP of Global Marketing for National Amusements, Inc. "The app gives movie fans a fun and unique way to connect with film and interact with our brand."
All SCVNGR challenges at Showcase Cinemas are movie-related. Examples of some of the fun and social challenges that will earn players points on SCVNGR include:
- "Casting Call:" The big shots in Hollywood are making a film based on your life. Which actor or actress should play you?
- "Snack-tivity:" Hit the concession stand before you head into the theater. Snap a photo displaying your go-to movie snack.
- "Critique It:" Before Ebert & Roeper have a chance to stick up their thumbs, send in a quick review of the movie you just saw.
"SCVNGR's game layer is a natural fit for entertainment and National Amusements," said Chris Mahl, SVP & Chief Brand Alchemist at SCVNGR. "The challenges launched by National Amusements begin the social experience in an original way. Moviegoers will play before and after seeing a movie, and be thrilled by the chance to win a 3D movie ticket upgrade in the process."
Want a free 3D ticket upgrade? Just download the free SCVNGR app at either the Android Market or Apple App Store and start playing! For more information, visit: www.scvngr.com/showcase.
About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital. Visit www.scvngr.com to learn more.
Contact Information:
Media Contacts:
LaunchSquad for SCVNGR
Mike Farber or Chantal LeBoulch
scvngr [at] launchsquad [dot] com
Boston office: 617-945-1915