SOURCE: SD Holdings, LLC

SD Holdings, LLC

November 09, 2015 15:00 ET

SD Holdings Announces New Sponsorship Agreement With Charlotte Hornets and Frank Kaminsky

CHARLOTTE, NC--(Marketwired - November 09, 2015) - Southern Deli (SD) Holdings, a Charlotte-based franchise group that operates more than 50 McAlister's Deli restaurants nationwide, and the Charlotte Hornets announced their continued sponsorship agreement in which McAlister's Famous Sweet Tea™ is the "Official Tea of the Hornets." SD Holdings has also added a deal with Hornets rookie Frank Kaminsky to be part of the partnership, appearing in various activations.

"The Hornets' return to Charlotte last year created noteworthy excitement that continues to this day," said CEO of SD Holdings, Yaron Goldman. "With the excitement of the upcoming season, we are humbled to continue our relationship with an organization that plays such a large role in making Charlotte the city that it is."

As part of the sponsorship agreement, there will be souvenirs for purchase and kid-friendly in-store activities inside the SD Holdings' 40 McAlister's Deli locations in the Carolinas. Employee gear, buses around Charlotte, and elements within the stores will be donned in Hornets purple and teal during the course of the season.

"We are pleased to continue our partnership with McAlister's Deli," said Hornets President & COO Fred Whitfield. "They have supported our affiliation with some tremendous activations, including Hugo stand-ups in their stores and Hornets-branded T-shirts for their employees, and our fans enjoy having McAlister's tea and food products available during games at Time Warner Cable Arena. We look forward to this season as our partnership progresses."

The addition of Frank Kaminsky is new to the sponsorship this year. McAlister's Deli will be highlighting the partnership with Kaminsky in a TV commercial and in elements both inside and outside the stores in North and South Carolina.

"We are particularly excited about the addition of Frank Kaminsky to our existing partnership with the Hornets," said Goldman. "Blending the two together was a no-brainer for us, and we look forward to bringing this experience to our guests."

Certain Hornets fans will be gifted McAlister's Deli gift cards during home games. In addition to sweet tea, a selection of sandwiches, salads, and spuds will be sold in the arena.

About McAlister's Deli

Founded in 1989, McAlister's® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister's brand has more than 320 restaurants in 24 states. The company has corporate offices in Alpharetta, Ga., and Ridgeland, Miss. For more information, visit

About Southern Deli Holdings, LLC

Southern Deli (SD) Holdings is headquartered in Matthews, N.C. and owns and operates more than 50 McAlister's Deli locations in five states: Colorado, Missouri, North Carolina, South Carolina and Wyoming. SD Holdings is the second largest McAlister's Deli franchise group with offices in both Fort Collins, Colo., and Matthews, NC. For more information, visit

About Hornets Sports & Entertainment

Hornets Sports & Entertainment owns the Charlotte Hornets and operates Charlotte's Time Warner Cable Arena. The Charlotte Hornets are a member of the NBA's Southeast Division. Owned by NBA Legend Michael Jordan, the Hornets organization strives to deliver a relentless attack on the court, an unmatched experience in the stands and a positive impact throughout the community. The name of the city's original NBA team from 1988-2002, the Hornets moniker returned to Charlotte in May 2014, uniting the rich history of NBA basketball in the Carolinas. Time Warner Cable Arena is the premier destination for sports and entertainment in the Carolinas, hosting over 150 sporting events, concerts and family shows annually. For more information, please visit or

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