SOURCE: SD Holdings, LLC

April 01, 2016 08:00 ET

SD Holdings Partners With Frank Kaminsky and McAlister's Deli to Promote Autism Speaks "Light It Up Blue" Through Cookies for a Cause Campaign

CHARLOTTE, NC--(Marketwired - April 01, 2016) -  Charlotte-based franchise operation, Southern Deli (SD) Holdings, LLC is partnering with Charlotte Hornets star Frank Kaminsky and McAlister's Deli to promote Autism Speaks "Light It Up Blue" through its Cookies for a Cause campaign.

During the month of April, McAlister's Deli guests can buy blue sugar cookies and be entered to win a lunch with Frank Kaminsky. Two (2) winners along with one (1) guest each will be chosen by a drawing and will have lunch with Frank Kaminsky on a date to be determined after the drawing. Winners and their guests will be invited to the McAlister's Deli located at the Bank of America Plaza in Charlotte, N.C. for the lunch. One (1) winner will also be drawn at each participating location to win a $100 McAlister's Deli Gift Card. $0.25 of each Cookies for a Cause cookie sold in the North Carolina, Fort Mill, S.C. and Rock Hill, S.C. locations will be donated to local Autism Speaks "Light It Up Blue" campaign initiatives.

"We're proud to partner with Frank Kaminsky and Autism Speaks to be a part of the 'Light It Up Blue' campaign," said Yaron Goldman, CEO of SD Holdings. "Through our Cookies for a Cause campaign, we'll be able to spread awareness and understanding of autism as well as bring attention to the needs of those affected by autism."

"We are thrilled to partner with McAlister's Deli in our Dine Out for Autism program," said Peter Morton, Autism Speaks Vice President of Corporate Development. "We're grateful to the employees and leadership of SD Holdings and share the company's commitment to innovative solutions that meet the needs of families and communities."

Known for its American regional favorites served with a side of genuine hospitality, McAlister's Deli stems from humble beginnings. Opening its first store in a converted gas station in Oxford, Miss., McAlister's Deli has grown into one of the nation's top dining franchises.

About Autism Speaks "Light It Up Blue"

World Autism Awareness Day (WAAD), observed on April 2, was adopted by the United Nations in 2007 to shine a bright light on autism as a growing global health priority. Every year on World Autism Awareness Day, Autism Speaks celebrates its international "Light It Up Blue" campaign. Thousands of iconic landmarks, skyscrapers, schools, businesses and homes across the globe unite by shining bright blue lights in honor of the millions of individuals and families affected by autism. In addition, individuals everywhere wear blue to honor those affected by autism in their communities.

"Light It Up Blue" spreads awareness and understanding of autism, celebrates and honors the unique talents and skills of people with autism, and brings attention to the needs of all people with autism. For more information, visit

About McAlister's

Founded in 1989, McAlister's Deli® is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister's brand has 337 restaurants in 24 states. The company is headquartered in Alpharetta, Ga. For more information, visit

About Southern Deli Holdings, LLC

Southern Deli (SD) Holdings is headquartered in Matthews, N.C. and owns and operates 59 McAlister's Deli locations in seven states: Colorado, Illinois, Kentucky, Missouri, North Carolina, South Carolina, and Wyoming. SD Holdings is the second largest McAlister's Deli franchise group with offices in Fort Collins, Colo., and Matthews, N.C. For more information, visit

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