April 04, 2013 09:00 ET

SDL Accelerates Customer Experience Management Initiatives With New Release of Web Content Management Technology

SDL Tridion 2013 further extends its unique BluePrinting capabilities

MAIDENHEAD, UNITED KINGDOM--(Marketwired - April 4, 2013) - SDL (LSE:SDL) has today announced the release of SDL Tridion 2013, the next generation of the industry's leading web content management solution for managing global online brands.

This release further enhances the credentials of SDL Tridion as the content platform of choice for managing global customer experiences. SDL enables the marketer to understand and create multi-channel digital experiences through enhancements to the SDL Tridion user interface, advanced workflow functionality that is built to support multi-asset content marketing and an integration framework, with "out of the box" connectors that open up enterprise content repositories.

The biggest problem with content is managing separate items across multiple sites, brands and languages. With BluePrinting customers are able to manage relationships between content items and sites even though hundreds of contributors are providing and changing content. On top of that, BluePrinting allows customers to have full control over their brands and languages across disparate sites. They only have to manage the differences between those sites.

Building on the success of BluePrinting capability, SDL Tridion 2013 adds bundling functionality to the workflow engine, providing a seamless end user experience when creating complex content marketing projects that consist of multiple digital assets. A frequent challenge for the contemporary digital marketer as they look to efficiently coordinate a content publishing campaign of related content assets across multiple digital touch points, while still complying with content standards and governance of their brand, organization or industry.

"Delivering relevant customer experiences efficiently is a critical differentiator for companies competing on a global stage," said Brad Heidemann, CEO and founder of Tahzoo. "With the launch of Tridion 2013, companies can take advantage of the improved inline editing and advanced workflow capabilities, streamlining the process to create and deliver engaging, relevant and persuasive experiences."

Another highlight of the release is the introduction of a new integration framework called External Content Libraries (ECL), that enables digital marketers to leverage content stored within external enterprise systems as if it was being managed within SDL Tridion - unlocking these valuable assets.

ECL also provides another point of extensibility for the SDL Tridion development community and SDL Tridion 2013 will ship with an example implementation and "out-of-the-box" connectors for ADAM Digital Assset Management and SDL Media Manager.

Jan Jaap Kolleman, CEO of SDL Content Management Technologies division added "SDL Tridion is at the core of many organizations' Customer Experience Management initiatives. By adding this new layer of sophistication to our BluePrinting model and unlocking silos of enterprise content we expect many more companies to realize the benefits of a fully engaged customer community that can be addressed in their local language, through the device of their choice, and in the way they like to be spoken to."

Tridion 2013 is now available to the general public. For additional details about the power of this new software release:

• Visit our Tridion product page on

• Watch the SDL Tridion 2013 Workflow video

• Watch the SDL Tridion 2013 ECL video

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

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