December 10, 2013 09:00 ET

SDL and North Plains Sign Strategic Partnership Agreement

SDL to Resell and Leverage North Plains' Digital Asset Management (DAM) Products, Providing a Best-of-Breed Combination of DAM and Web Content Management (WCM) Solutions to Enhance Customer Experiences

MAIDENHEAD, UNITED KINGDOM and WAKEFIELD, MASSACHUSETTS--(Marketwired - Dec. 10, 2013) - SDL (LSE:SDL), a leader in customer experience management, and North Plains Systems, the leader in helping companies effectively connect with and engage their customers through visual media, today announced a global strategic alliance aimed at helping organizations do a more effective job of driving digital customer experiences using rich media. Under the agreement, SDL will resell North Plains' technology with its leading WCM platform, SDL Tridion. The companies will also work together to develop joint sales and marketing initiatives that help companies acquire, retain and convert customers into satisfied, loyal brand advocates.

Companies today need to leverage the strength of DAM solutions for managing rich media, but they also require the rich user experience of a WCM solution. With this agreement, SDL will be able to leverage North Plains solutions to address digital media assets from the creative lifecycle to ongoing management. Both organizations also remain committed to providing marketing teams access to all the tools they require to seamlessly produce, manage and leverage assets, which results in richer customer experiences regardless of channel, language or device. The partnership continues SDL's drive to help its clients deliver positive customer interactions by leveraging insights, orchestration and contextual experiences.

"Today's customer expects to be served with consistently engaging, personalized and contextually accurate experiences, where rich media plays a big role in that process," said Mark Lancaster, CEO and founder of SDL. "To deliver on this growing requirement, organizations need the creative and operational agility to deliver a wide variety of content ranging from simple text to highly interactive, media rich encounters. Our strategic partnership with North Plains extends our ability to provide enterprise customers the solutions they need to drive the digital customer experiences using rich media from multiple sources."

"This partnership with SDL is not only important but also strategic to North Plains' vision of enabling our customers to better connect and engage with their audiences by leveraging visual assets. The power of our technology combined with SDL's solution is the perfect match for our customers to effectively manage their visual assets throughout the entire Creative Marketing Lifecycle," said Eric Courville, vice president of marketing and corporate development at North Plains. "As North Plains expands our partner ecosystem, we want to ensure that we work with 'best-in-class' providers like SDL, who can help us give our customers the benefits and support they need, to lead in this ever expanding digital marketing market."

SDL Tridion is a WCM solution with multi-channel orchestration, targeting and personalization, and back-office integration capabilities which enables marketers to deliver timely, cost-effective and relevant content across multiple channels. SDL Tridion will leverage North Plains' Telescope and Xinet to create a comprehensive solution.

North Plains Telescope is the scalable, enterprise-class DAM platform that provides large companies with secure, flexible and comprehensive management of their rich media assets fitted to their unique environment and operational requirements.

North Plains Xinet is a flexible production software solution for content creators, digital agencies and in-house design studios that provides an optimized production environment enabling dynamic and efficient production of high-quality visual assets.


• To learn more about how SDL and North Plains solutions provide a seamless customer experience, sign up for this webinar.

• To learn more about SDL's view of how to optimize content, context and visual assets click here.

• To learn more about North Plains' DAM solutions, visit

• To read a blog from North Plains about DAM and customer experience click here.

About SDL

SDL (LSE:SDL) allows companies to optimize their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit

About North Plains

With over 1,400 installations supporting over one million active users worldwide North Plains is recognized as the leader in helping global brand managers, marketers, content creators, publishers and media companies to efficiently and effectively engage and connect with their target audiences through visual media including images, photos, videos and 3D designs. North Plains' market-leading software portfolio enables companies to address a number of needs across the Creative Marketing Lifecycle, including work-in-progress creative production systems, digital asset management infrastructure and comprehensive marketing and brand asset management solutions. In addition to providing a complete portfolio of software products, North Plains is uniquely positioned when it comes to the integration and implementation of product and software solutions with its professional services team and a rich network of resellers and global technology partners. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs. With offices in Canada, the United States, Europe and Japan, North Plains counts many of the world's leading companies and brands among its satisfied clients. For more information, please visit

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