August 01, 2012 05:49 ET

SDL Empowers SAE to Simultaneously Launch its Website in Eight Languages

SDL's Language Solutions Support SAE's Efforts in Optimizing the Global Customer Experience

MAIDENHEAD, UNITED KINGDOM and SUPERIOR, CO--(Marketwire - Aug. 1, 2012) - SDL (LSE:SDL), the leading provider of Global Information Management (GIM) solutions, today announced that its language solutions have empowered SAE International to simultaneously launch its localized website in eight key languages. With 50 percent of its e-commerce customers located outside of North America, SAE's localized website will furnish a better user experience and empower its global members to navigate the website in their native languages.

SAE International, a non-profit organization for members of the automotive, aerospace and commercial vehicle industries, distributes globally recognized publications and produces professional development courses and events in more than 65 countries.

SDL's in-country language teams localized SAE's website into Russian, Simplified Chinese, Brazilian Portuguese, French, German, Italian, Japanese and Korean, enabling SAE to launch digital content in eight languages for its international sites. As part of its global initiative, the newly localized website empowers SAE to connect a network of students, engineers, practitioners and companies around the world, reinforcing SAE's Vision 2020.

"Launching these new web domains in eight different languages is an important step in SAE International's global initiative," said David L. Schutt, PhD, Chief Executive Officer of SAE International. "SDL provides proven expertise and technical know-how and we are pleased to be working with such a recognized leader."

"SDL proudly supports SAE in its efforts to optimize engagement with its members worldwide and drive continued global success," said Peter Smith, CEO of SDL Language Services division in the Americas. "Our partnership with SAE reaffirms our deep experience and commitment to providing innovative language solutions for the aerospace, automotive and engineering industries."

For more information on SDL Language Services, please visit

About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit

About SAE International

SAE International is a global association of more than 134,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series™.

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