July 17, 2013 09:00 ET

SDL Enables Personalized Customer Engagement with Intelligent Email

SDL Email Manager enhancements include the ability to add video to mail campaigns

MAIDENHEAD, UNITED KINGDOM--(Marketwired - July 17, 2013) - With an ROI up to 4,300 percent1, email is a powerful part of any multi-channel customer engagement strategy. To ensure marketers can fully leverage the power of email, SDL (LSE:SDL) today announced upgrades to the SDL Intelligent Marketing Suite, with feature improvements to the SDL Email Manager solution.

"With email inboxes overflowing, it's tough to grab customers' attention. Only personal, relevant and engaging messages are going to make it through," said Bob Hale, CEO, Campaign Management & Analytics. "Our email marketing solution is designed to maximize engagement through personalization, as well as facilitate the larger multi-channel marketing strategy by ensuring that compelling and engaging content is easily shared across channels."

The new functionality in SDL Email Manager enables marketers to:

  • Take advantage of cross-media assets, including video and audio, with seamless integration between SDL Email Manager and SDL Media Manager for a relevant and branded interactive experience
  • Create, manage and edit message templates for delivering more personalized, custom communications with an innovative design view
  • Leverage greater dynamic content capabilities with the ability to create landing pages or micro sites as part of an email campaign
  • Deploy custom campaigns based on platform, system and device - from web to mobile to IPTV and social media platforms with enhanced inbox preview and render testing
  • More fully understand click-through rates and click-to-open rates with newly added heat maps
  • Manage an entire campaign from the desktop with an intuitive user experience

SDL Email Manager is a key component of the SDL Intelligent Marketing Suite, which provides the foundation for marketers to design campaigns around highly personalized activities and events that are meaningful to individual customers. The SDL Intelligent Marketing Suite integrates with the broader SDL portfolio to address web content, ecommerce and multi-media, as well as social, mobile and digital intelligence.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

1 Direct Marketing Association

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