June 03, 2013 09:00 ET

SDL Helps Brands Capitalize on Growing Mobile Sector and Deliver Smarter Customer Experiences

Dynmark partnership to enhance mobile marketing for global brands

MAIDENHEAD, UNITED KINGDOM--(Marketwired - June 3, 2013) - SDL (LSE:SDL) today announced a strategic partnership with Dynmark, a cloud-based mobile messaging and intelligence platform, to provide customers with greater ability to capitalize on the growing mobile sector. With nearly 80 percent of the world's population having at least one mobile phone, mobile marketing is becoming a critical channel for companies to acquire, serve and retain customers.

A cornerstone of this mobile trend is SMS messaging or texting. As mobile messaging continues to become an essential communications tool of social life, mobile marketing is an ideal way for brands to become part of social conversation, search and shopping.

"Brands' communication strategies have had to address a seismic shift towards mobile as smartphone adoption has accelerated," said Paul Putman, CEO Dynmark. "Mobile is now the most critical communication tool to access the consumer psyche and our partnership with SDL allows brands to offer a multi-channel approach ensuring that mobile engagement through messaging can be delivered intelligently and cost effectively."

Combining the Dynmark solution with the SDL Intelligent Marketing Suite gives marketers the ability to integrate mobile messaging into their overall multi-channel marketing strategy. Once mobile messaging has been added into the mix, marketers can develop a deeper understanding around every interaction to better engage customers with relevant, timely and personalized messages across channels and devices.

"Study after study is saying that consumers pay attention to messages they receive on their phones," said Bob Hale, CEO of SDL Campaign Management & Analytics division. "We are living in a 'mobile first' society, yet many marketers are struggling to embrace this new reality because they don't understand the role of mobile in the overall marketing mix. Our partnership with Dynmark enables brands to apply mobile intelligence across the entire customer lifecycle to deliver a more compelling customer experience."

SDL Intelligent Marketing Suite is comprised of three core products: SDL Customer Analytics, SDL Campaign Manager, and SDL Email Manager. The family of products provides the foundation for marketers to design campaigns around highly personalized activities and events that are meaningful to individual customers. The SDL Intelligent Marketing Suite integrates with the broader SDL portfolio to address web content, ecommerce and multi-media, as well as social, mobile and digital intelligence.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

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