April 12, 2013 09:00 ET

SDL Helps Brands Turn Social Media Followers into Promoters

EngageSciences partnership to monetize social CRM data for global brands

MAIDENHEAD, UNITED KINGDOM--(Marketwired - April 12, 2013) - Customers who engage with companies over social media spend more money with those companies and demonstrate a deeper emotional commitment. As brands continue to work hard to convert fans into advocates, SDL (LSE:SDL) announced a partnership with EngageSciences, a social marketing activation platform, to provide their customers greater ability to activate and engage their social media followers.

Combining the EngageSciences platform with the SDL Intelligent Marketing Suite gives marketers a powerful tool set to better analyze the impact of social media on customer experiences. Integrating individual interactions from social channels into SDL's high-performance database improves the targeting and segmentation ability for multichannel campaigns.

As a result of this partnership, SDL Intelligent Marketing Suite customers will be able to create customized social promotions to:

  • Attract and engage fans across social networks
  • Create ongoing advocacy and loyalty programs
  • Publish the best of the social web to company websites
  • View deep analytics on social reach and individual fan profiles
  • Create segments of customers based on their activity on social channels
  • Gain access to real-time social reporting and analytics

"Marketers need to move beyond the discovery phase and start using technology to motivate customers based on their preferred use of each channel," said Bob Hale, CEO of SDL Campaign Management & Analytics division. "Incorporating data from social channels into the SDL Intelligent Marketing Suite will make it easier for marketers to have the intelligence necessary to deliver individual experiences that lead to engaged customers and create brand promoters."

"If brands want to be relevant today they need to be talking to customers across social channels and to truly engage with these fans, they must communicate with individuals rather than generic groups," said Richard Jones, CEO of EngageSciences. "The combination of the EngageSciences platform and the SDL Intelligent Marketing Suite enables marketers to do just this - know who they're talking to, what to say and how to say it."

SDL Intelligent Marketing Suite is comprised of three core products: SDL Customer Analytics, SDL Campaign Manager, and SDL Email Manager. The family of products provides the foundation for marketers to design campaigns around highly personalized activities and events that are meaningful to individual customers. The SDL Intelligent Marketing Suite integrates with the broader SDL portfolio to address web content, ecommerce and multi-media, as well as social, mobile and digital intelligence.

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit

About EngageSciences

The Engage Sciences social marketing activation platform plays an intrinsic part in the social marketing strategies for the world's biggest brands in more than 50 countries. The platform goes beyond the quest for likes and provides brands with the tools they need to optimize their fan base to build long-term loyalty and brand advocacy.

EngageSciences has regional HQ offices in New York City, London, Oxford and soon to be Sydney, Australia. Their client list includes BBC Worldwide, Microsoft, MasterCard, Sony, Spotify and Nokia. EngageSciences is a Facebook Preferred Marketing API Developer.

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