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SDL

March 27, 2013 09:30 ET

SDL Helps U.S. Pharmacopeial Convention Optimize Customer Experience

Pharmaceutical authority leverages SDL LiveContent and DITA to speed time to market

MAIDENHEAD, UNITED KINGDOM--(Marketwire - March 27, 2013) - SDL (LSE:SDL) today announced that the U. S. Pharmacopeial Convention (USP) has selected SDL LiveContent® as its new component content management system. SDL LiveContent will help USP to provide a better user experience for its worldwide audience while simplifying the creation and management of its publications.

Founded in 1820, USP is a global, scientific nonprofit organization that sets standards for the identity, strength, quality, and purity of medicines, food ingredients, and dietary supplements manufactured, distributed and consumed worldwide. USP's drug standards are enforceable in the United States by the Food and Drug Administration, and used in more than 140 countries.

Every year, the organization publishes a comprehensive book (print and online) of public pharmacopeial standards, which it releases to global chemical and drug regulators and manufacturers. Previously, the company was using multiple systems and platforms in order to create, manage, update and deliver the content for this publication.

SDL LiveContent allows USP to deliver this content in multiple formats, including PDFs, print on demand and e-books. It also encourages self-service for customers, who can access the publication and customize the content through a simple Web browser. This makes it easier to find and consume relevant content, ultimately leading to a better customer experience.

To create a more seamless and efficient content creation and management process, USP chose SDL LiveContent after an extensive review of vendors and platforms. Offering powerful DITA management, SDL LiveContent organizes and manages all of USP's structured content, so that it can be easily shared, filtered and delivered to any channel.

"We knew that we wanted to implement DITA and SDL was the best solution because of its out-of-the-box DITA capabilities," said Linda M. Guard, vice president of Publications at USP. "By replacing our old custom XML solution with SDL LiveContent, we expect to see a return on investment in the form of improved automation and more efficient turnaround times for our global publications."

"USP holds a huge responsibility which makes it even more critical for them to be able to bring content to market faster with a more efficient way of managing and delivering publications to customers," said Jan Jaap Kolleman, CEO of SDL Content Technologies. "SDL LiveContent enables USP to manage and deliver a richer customer experience to global communities by simplifying the design and delivery of their publications, which in turn helps USP ensure the quality, safety and benefit of medicines and foods around the world."

About SDL

SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.

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